Table 5

Employer brand attributes and profitability indicators

Employer brand attributesStandard multiple regression
Model 1 (Dependent variable: Profit margin)Model 2 (Dependent variable: Operating margin)
Compensation and pay0.373***0.107
Culture and value0.001−0.055
Career opportunity−0.213−0.117
Work/life balance−0.144−0.102
Senior management0.2470.383***
R20.1180.064
F6.9623.498
p0.0000.004
DW1.7961.821
VIF<10<10

Note(s): Standardized coefficients are shown

Significance: ***p ≤ 0.01; **p ≤ 0.05; *p ≤ 0.10

Source(s): Authors

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