Employer brand attributes and profitability indicators
| Employer brand attributes | Standard multiple regression | |
|---|---|---|
| Model 1 (Dependent variable: Profit margin) | Model 2 (Dependent variable: Operating margin) | |
| Compensation and pay | 0.373*** | 0.107 |
| Culture and value | 0.001 | −0.055 |
| Career opportunity | −0.213 | −0.117 |
| Work/life balance | −0.144 | −0.102 |
| Senior management | 0.247 | 0.383*** |
| R2 | 0.118 | 0.064 |
| F | 6.962 | 3.498 |
| p | 0.000 | 0.004 |
| DW | 1.796 | 1.821 |
| VIF | <10 | <10 |
| Employer brand attributes | Standard multiple regression | |
|---|---|---|
| Model 1 ( | Model 2 ( | |
| Compensation and pay | 0.373*** | 0.107 |
| Culture and value | 0.001 | −0.055 |
| Career opportunity | −0.213 | −0.117 |
| Work/life balance | −0.144 | −0.102 |
| Senior management | 0.247 | 0.383*** |
Note(s): Standardized coefficients are shown
Significance: ***p ≤ 0.01; **p ≤ 0.05; *p ≤ 0.10
Source(s): Authors
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