Table I

BVA as an object or actor of business interaction

Perception areaObject Actor 
Acceptance 
on the side of host or guest
on the side of BVA
Acceptance to use BVA as an object is needed from both sides
As an object, BVA neither decides to be used or how it will be used
Acceptance to interact with BVA is needed from both sides
As an actor, BVA decides to interact and how to interact
Influence on interaction and outcomesAs an object, BVA may influence the form of interaction and interface, but human actors create the outcomes
As an object, BVA influences interaction indirectly
As an actor, BVA influences both the form of interaction, interface and outcomes
As an actor, BVA influences interaction directly
Position of controlOne or more actors possess BVA as an object and it can be used to exert powerAs an actor, BVA decides on its own actions, even if its actions are limited because of interdependency with others
Interpretation-makingAs an object, BVA can only be interpreted, it cannot be the interpreterAs an actor, BVA is being interpreted and is also the interpreter itself

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