Legs and hands
| Variables and indicators (examples) | ||
|---|---|---|
| Legs | Business model transferability (Bhardwaj et al., 2011) |
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| Firm size and presence at a global level (Dib et al., 2010) |
| |
| Geographic scope of international operations (Dib et al., 2010; Musso and Francioni, 2012) |
| |
| Availability of tangible and intangible resources: scarcity and inimitability (Moen and Servais, 2002; Dib et al., 2010; Bhardwaj et al., 2011) |
| |
| Hands | Firm's culture (Moen and Servais, 2002) |
|
| Core competences (Hamel and Prahalad, 1994; Bhardwaj et al., 2011) |
| |
| Possibility of leveraging competitive advantage at a global level (Porter, 2000; Spulber, 2007; Benevolo, 2013) |
| |
| Dynamic capabilities (Teece et al., 1997; Teece, 2017): sensing; seizing and transformational |
| |
| Variables and indicators (examples) | ||
|---|---|---|
| Legs | Business model transferability ( | Business model evaluation with respect to the psychic distance of the target country market |
| Firm size and presence at a global level ( | Timespan between the foundation and the beginning of international activities Turnover First year of exporting Export share | |
| Geographic scope of international operations ( | Number of units at the international level Foreign assets Foreign employees | |
| Availability of tangible and intangible resources: scarcity and inimitability ( | Financials (for the entire corporation and for each subsidiary/country): ratio between liability and balance sheet; net cash percentage for investments and credit strength assessment Physic resources (for the entire corporation and for each subsidiary/country): value of fixed assets; average age of plants; plant scale and flexibility of plants and equipment Technology (for the entire corporation and for each subsidiary/country): number and relevance of patents; revenue from the sale of patent licences and staff employed in R&D compared to the total Reputation (for the entire corporation and for each subsidiary/country): brand awareness; premium price; brand/customer loyalty Human resources (for the entire corporation and for each subsidiary/country): international education and technical qualification of employees; wage level compared to the sector/country; conflict data and staff turnover | |
| Hands | Firm's culture ( | Assessment of the firm's culture: international vision; culture for exploring opportunities; boldness in decision-making and conservativeness in the international environment |
| Core competences ( | Economies of scope and technological synergies among different country/business Knowledge of customers, product adaptations, effective pricing, effective advertising, effective distribution and ability to use marketing tools for differentiation | |
| Possibility of leveraging competitive advantage at a global level ( | Network/global supply chain: size and articulation | |
| Dynamic capabilities ( | Sensing: new strategic plans, new hypotheses about market and technological evolution, identification of unmet needs, etc. Seizing: capacity of building a global supply chain, establishing alliances and joint ventures and much more Transformational: new marketing policies and new routines | |
Source(s): Our elaboration
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