Table 3 Global strategy levers Levers... | Emerald Publishing

Table 3

Global strategy levers

Levers	Indicators (examples)
Global management of markets is (market shares, segments, products and marketing) Implemented through: • Adaptation • Aggregation • Globalisation	• Number of countries / regions and market shares for each country and region • Number of segments and market shares for each country and region • Number of products and market shares for each country and region • Marketing mix for each country and region

Global configuration of value-generating activities is Implemented through the global management of: • Decentralised activities • Coordination of decentralised activities • Creation of global platforms	• Number, type and location of decentralised activities • Coordination level of decentralised activities • Geographic distribution of FDI

Global management of relations is Implemented through the global management of: • Contractual and non-contractual relations • Outsourcing choices • Network formation at the country and company level	• Number, type and location of contractual relations • Number, type and location of non-contractual relations

Global management of intermediation and arbitrage is Implemented through: • Matchmaking or market making • Arbitrage practices	• Share of commercial activities on total activities • Estimated value added by activity and geographical area

Global management of knowledge and information is Implemented through the global management of: • Global information systems • Identification of new business models • Exploitation of arbitrage opportunities	• International location of R&D activities • Share of trading and arbitrage activities on total activities

Global management of the competitive scenario through appropriate competitive moves is Implemented through: • Cross-subsidisation • Control of competitors • Counterattack • Prevention • Global sequence	• Multicountry competitive moves • Responses to a competitive attack

Levers	Indicators (examples)
Global management of markets is(market shares, segments, products and marketing)Implemented through: • Adaptation • Aggregation • Globalisation	• Number of countries / regions and market shares for each country and region • Number of segments and market shares for each country and region • Number of products and market shares for each country and region • Marketing mix for each country and region

Global configuration of value-generating activities isImplemented through the global management of: • Decentralised activities • Coordination of decentralised activities • Creation of global platforms	• Number, type and location of decentralised activities • Coordination level of decentralised activities • Geographic distribution of FDI

Global management of relations isImplemented through the global management of: • Contractual and non-contractual relations • Outsourcing choices • Network formation at the country and company level	• Number, type and location of contractual relations • Number, type and location of non-contractual relations

Global management of intermediation and arbitrage isImplemented through: • Matchmaking or market making • Arbitrage practices	• Share of commercial activities on total activities • Estimated value added by activity and geographical area

Global management of knowledge and information isImplemented through the global management of: • Global information systems • Identification of new business models • Exploitation of arbitrage opportunities	• International location of R&D activities • Share of trading and arbitrage activities on total activities

Global management of the competitive scenario through appropriate competitive moves isImplemented through: • Cross-subsidisation • Control of competitors • Counterattack • Prevention • Global sequence	• Multicountry competitive moves • Responses to a competitive attack

Source(s): Our elaboration of Benevolo (2013)