Table 5

Structural model results and path coefficient

HypothesesPath coeffBoot std. Err.Perc. 0.5Perc. 0.95t-valueSupport
H1Entrepreneurial Alertness on Motivations      
H1aEntrepreneurial Alertness on Product and Market Knowledge0.1620.115−0.0270.3511.412NS
H1bEntrepreneurial Alertness on Networking0.1870.1090.0070.3671.711Yes*
H1cEntrepreneurial Alertness on Promotion0.2610.0970.1010.4212.690Yes*
H2Entrepreneurial Self-Efficacy on Motivations      
H2aEntrepreneurial Self-Efficacy on Product and Market Knowledge−0.2290.106−0.404−0.055−2.166Yes**
H2bEntrepreneurial Self-Efficacy on Networking−0.2530.086−0.395−0.111−2.937Yes**
H2cEntrepreneurial Self-Efficacy on Promotion−0.1270.097−0.2860.032−1.318NS
H3Motivations on Campaign Characteristics      
H3aProduct and Market Knowledge on Campaign Offer−0.1760.101−0.342−0.011−1.750Yes*
H3bProduct and Market Knowledge on Campaign Presentation0.0580.150−0.1880.3040.389NS
H3cNetworking on Campaign Offer0.0530.147−0.1880.2940.361NS
H3dNetworking on Campaign Communication−0.3480.153−0.600−0.096−2.272NO**
H3ePromotion on Campaign Offer−0.1100.157−0.3680.149−0.697NS
H3fPromotion on Campaign Communication0.3070.1810.0080.6051.692Yes*
H4Campaign Characteristics on ECF Performance      
H4aCampaign Offer on Performance−0.2100.059−0.308−0.112−3.534Yes**
H4bCampaign Communication on Performance0.4840.0790.3530.6156.093Yes***

Note(s): Yes = supported; NO = Not supported; NS = not significant;

*p < 0.1; **p < 0.05; ***p < 0.01 (based on t(4,999), One-tailed test)

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