Means over company, peer-to-consumer and community conditions and respective Cronbach’s α
| Company | Peer-to-consumer | Community | ||
|---|---|---|---|---|
| N | 121 | 102 | 105 | |
| Scales | α | M (SD) | M (SD) | M (SD) |
| Coercive power | 0.86 | 4.57 (1.36) | 2.82 (1.30) | 2.78 (1.45) |
| Reward power | 0.68 | 3.78 (1.42) | 4.28 (1.35) | 4.32 (1.28) |
| Legitimate power | 0.77 | 5.13 (0.81) | 5.34 (0.99) | 5.13 (1.00) |
| Reason-based trust – provider | 0.73 | 4.33 (1.05) | 4.65 (1.11) | 4.62 (1.07) |
| Implicit trust – provider | 0.82 | 4.32 (1.61) | 3.89 (1.61) | 4.05 (1.54) |
| Reason-based trust – users | 0.77 | 3.36 (1.15) | 3.93 (1.18) | 4.25 (1.20) |
| Implicit trust – users | 0.90 | 3.92 (1.79) | 3.40 (1.84) | 3.87 (1.62) |
| Undesirable customer behavior | 2.83 (1.86) | 3.46 (1.96) | 3.10 (1.71) | |
| Control variables | ||||
| Environmental consciousness | 0.91 | 5.71 (1.10) | 6.01 (0.94) | 5.88 (0.95) |
| Green consumerism | 0.93 | 4.08 (1.30) | 4.42 (1.30) | 4.25 (1.23) |
| Risk seeking | 0.84 | 3.71 (1.30) | 3.82 (1.32) | 3.60 (1.36) |
| Trustfulness | 0.89 | 4.44 (1.22) | 4.22 (1.33) | 4.47 (1.51) |
| Company | Peer-to-consumer | Community | ||
|---|---|---|---|---|
| 121 | 102 | 105 | ||
| α | M (SD) | M (SD) | M (SD) | |
| 0.86 | 4.57 (1.36) | 2.82 (1.30) | 2.78 (1.45) | |
| 0.68 | 3.78 (1.42) | 4.28 (1.35) | 4.32 (1.28) | |
| 0.77 | 5.13 (0.81) | 5.34 (0.99) | 5.13 (1.00) | |
| 0.73 | 4.33 (1.05) | 4.65 (1.11) | 4.62 (1.07) | |
| 0.82 | 4.32 (1.61) | 3.89 (1.61) | 4.05 (1.54) | |
| 0.77 | 3.36 (1.15) | 3.93 (1.18) | 4.25 (1.20) | |
| 0.90 | 3.92 (1.79) | 3.40 (1.84) | 3.87 (1.62) | |
| 2.83 (1.86) | 3.46 (1.96) | 3.10 (1.71) | ||
| 0.91 | 5.71 (1.10) | 6.01 (0.94) | 5.88 (0.95) | |
| 0.93 | 4.08 (1.30) | 4.42 (1.30) | 4.25 (1.23) | |
| 0.84 | 3.71 (1.30) | 3.82 (1.32) | 3.60 (1.36) | |
| 0.89 | 4.44 (1.22) | 4.22 (1.33) | 4.47 (1.51) | |
Notes:
Means are not adjusted by control variables; the fact that participants are nearly equally distributed over conditions, indicates that the conditions of the three collaborative consumption models were described with similar attraction leading to equally distributed selections
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