Table 3 Scale properties and... | Emerald Publishing

Table 3

Scale properties and correlations – scale validation sample 1

	Mean	SD	C.R.	Alpha	AVE	1	2	3
1. Journey personalization	4.55	1.18	0.80	0.86	0.62	0.79
2. Journey coherence	4.98	0.98	0.80	0.88	0.55	0.55**	0.74
3. Journey seamlessness	4.58	1.06	0.84	0.90	0.84	0.76**	0.62**	0.77

	Mean	SD	C.R.	Alpha	AVE	1	2	3
1. Journey personalization	4.55	1.18	0.80	0.86	0.62	0.79
2. Journey coherence	4.98	0.98	0.80	0.88	0.55	0.55**	0.74
3. Journey seamlessness	4.58	1.06	0.84	0.90	0.84	0.76**	0.62**	0.77

Note(s): **Correlation is significant at the 0.01 level (2-tailed)

SD = standard deviation, C.R. = composite reliability, AVE = average variance extracted

The square root of the AVE is on the diagonal above the correlations