Table 8

Summary of the direct, indirect and total effects of SJQ on loyalty

IVDirect effects on loyaltyIndirect effects on loyaltyTotal effects on loyalty
Betat-value95% CIBetat-value95% CIBetat-value95% CI
Journey quality0.26*3.29[0.14–0.46]0.50**7.46[0.33–0.59]0.76**25.18[0.68–0.80]

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