Table 2 Themes, topics and sources...

Table 2

Themes, topics and sources

Themes and extracted topics				Sources and intercepts			Significant differences
Identified themes	Topic no	Topic description	No. of docs	A. Company	B. Twitter	C. News	F-value	Comp/News	Comp/Twitter	News/Twitter
Responsibility towards employees and workers	1	Companies sharing profits for better wages	380	0.007	0.009	0.005	0.23
	2	Companies accepting/rejecting government's furlough scheme	272	0.003	0.006	0.020	6.88	**		*
	3	H&M fined for breaching GDPR law employees	753	0.003	0.011	0.005	1.03
	4	Labour rights in South East Asian garment factories/Worker unions	1,423	0.053	0.020	0.025	2.93
	5	Uighurs forced labor and other minority issues	659	0.012	0.009	0.008	0.19
Profits and economic responsibility	6	Primark's profits	638	0.009	0.006	0.060	43.87	***		***
	7	Government policies and taxes in Myanmar	517	0.007	0.009	0.007	0.04
	8	H&M profits/Financial news	765	0.007	0.005	0.058	42.32	***		***
Sustainability and environmental protection	9	Brazilian leather boycott	420	0.053	0.008	0.011	8.27	**	***
	10	Ban on single use plastics/recycling	222	0.021	0.004	0.015	1.97
	11	Sustainable cotton/recycling	1,064	0.057	0.015	0.010	9.62	***	**
	12	Sustainable fashion/fashion companies pact to reduce negative environmental impact	2,519	0.022	0.019	0.008	0.97
	13	COO H&M discussing actions for a circular economy	916	0.125	0.011	0.022	24.33	***	***
	14	H&M Conscious Collection	763	0.114	0.009	0.019	36.09	***	***
Legal and ethical responsibility	15	Harmful designs	336	0.001	0.007	0.010	2.92	*
	16	Companies breaching copyright of (street) artists	286	0.001	0.007	0.005	1.59
	17	H&M increases clothing sizes for woman	595	0.004	0.011	0.007	1.2
	18	Company scandals/PR crisis	389	0.008	0.010	0.007	0.09
	19	Fashion retailers banning mohair products	128	0.011	0.007	0.011	0.30
	20	Discussions about racist H&M ad	3,077	0.002	0.020	0.003	4.29		*	*
	21	Repercussions of racist H&M ad (EFF destroying H&M stores in SA)	476	0.001	0.007	0.017	6.92	***
Responsibility to the community and customers	22	Primark's actions during Covid19 pandemic/paying suppliers, safety measures, furloughing employees	200	0.007	0.005	0.025	7.47	**		**
	23	Primark warning their customers about online resellers	594	0.009	0.011	0.015	0.51
	24	Canadian fashion companies join the battle against Covid19/production of medical protective gear and donations	269	0.048	0.005	0.012	6.77	*	*
	25	Delayed deliveries because of Covid19 disrupted supply chains	437	0.230	0.268	0.250	0.30
	26	Covid19 safety rules	817	0.013	0.011	0.014	0.10

Themes and extracted topics				Sources and intercepts			Significant differences
Identified themes	Topic no	Topic description	No. of docs	A. Company	B. Twitter	C. News	F-value	Comp/News	Comp/Twitter	News/Twitter
Responsibility towards employees and workers	1	Companies sharing profits for better wages	380	0.007	0.009	0.005	0.23
	2	Companies accepting/rejecting government's furlough scheme	272	0.003	0.006	0.020	6.88	**		*
	3	H&M fined for breaching GDPR law employees	753	0.003	0.011	0.005	1.03
	4	Labour rights in South East Asian garment factories/Worker unions	1,423	0.053	0.020	0.025	2.93
	5	Uighurs forced labor and other minority issues	659	0.012	0.009	0.008	0.19
Profits and economic responsibility	6	Primark's profits	638	0.009	0.006	0.060	43.87	***		***
	7	Government policies and taxes in Myanmar	517	0.007	0.009	0.007	0.04
	8	H&M profits/Financial news	765	0.007	0.005	0.058	42.32	***		***
Sustainability and environmental protection	9	Brazilian leather boycott	420	0.053	0.008	0.011	8.27	**	***
	10	Ban on single use plastics/recycling	222	0.021	0.004	0.015	1.97
	11	Sustainable cotton/recycling	1,064	0.057	0.015	0.010	9.62	***	**
	12	Sustainable fashion/fashion companies pact to reduce negative environmental impact	2,519	0.022	0.019	0.008	0.97
	13	COO H&M discussing actions for a circular economy	916	0.125	0.011	0.022	24.33	***	***
	14	H&M Conscious Collection	763	0.114	0.009	0.019	36.09	***	***
Legal and ethical responsibility	15	Harmful designs	336	0.001	0.007	0.010	2.92	*
	16	Companies breaching copyright of (street) artists	286	0.001	0.007	0.005	1.59
	17	H&M increases clothing sizes for woman	595	0.004	0.011	0.007	1.2
	18	Company scandals/PR crisis	389	0.008	0.010	0.007	0.09
	19	Fashion retailers banning mohair products	128	0.011	0.007	0.011	0.30
	20	Discussions about racist H&M ad	3,077	0.002	0.020	0.003	4.29		*	*
	21	Repercussions of racist H&M ad (EFF destroying H&M stores in SA)	476	0.001	0.007	0.017	6.92	***
Responsibility to the community and customers	22	Primark's actions during Covid19 pandemic/paying suppliers, safety measures, furloughing employees	200	0.007	0.005	0.025	7.47	**		**
	23	Primark warning their customers about online resellers	594	0.009	0.011	0.015	0.51
	24	Canadian fashion companies join the battle against Covid19/production of medical protective gear and donations	269	0.048	0.005	0.012	6.77	*	*
	25	Delayed deliveries because of Covid19 disrupted supply chains	437	0.230	0.268	0.250	0.30
	26	Covid19 safety rules	817	0.013	0.011	0.014	0.10

Note(s): ***p < 0.001, **p < 0.01, *p < 0.05. Italics denote values that are significantly higher for a particular communication source

[ViewLarge]