Table 3

Measures and CFA results

ConstructMeasurement itemsStandardized factor loadingaComposite reliabilityAverage variance extracted
Perceived product quality1 (sneakers “Made in Italy”) 0.9000.694
 Please rate the sneaker   
 Poor workmanship – excellent workmanshipb0.812  
 Not durable – very durableb0.823  
 Not reliable – very reliableb0.869  
 Poor quality – excellent qualityb0.826  
Perceived product quality1 (sneakers “Made in Germany”) 0.9300.768
 Please rate the sneaker   
 Poor workmanship – excellent workmanshipb0.869  
 Not durable – very durableb0.886  
 Not reliable – very reliableb0.890  
 Poor quality – excellent qualityb0.859  

Note(s): 1 Chao (1998), Dodds et al. (1991); a all significant at p < 0.001; b seven-point, bipolar semantic differential scale

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