Percentage of online sales by country in 2016 and 2017
| Country | 2016 (%) | 2017 (%) estimated |
|---|---|---|
| UK | 16.8 | 17.8 |
| Germany | 13.5 | 15.1 |
| France | 9.2 | 10 |
| Sweden | 8.6 | 9.7 |
| The Netherlands | 8.5 | 9.5 |
| Europe average | 8.0 | 8.8 |
| Switzerland | 6.9 | 7.5 |
| Austria | 6.7 | 7.4 |
| Belgium | 6.5 | 7.3 |
| Spain | 4.1 | 4.8 |
| Poland | 3.7 | 4.3 |
| Italy | 3.0 | 3.4 |
| USA | 13.9 | 14.8 |
| Country | 2016 (%) | 2017 (%) estimated |
|---|---|---|
| UK | 16.8 | 17.8 |
| Germany | 13.5 | 15.1 |
| France | 9.2 | 10 |
| Sweden | 8.6 | 9.7 |
| The Netherlands | 8.5 | 9.5 |
| Europe average | 8.0 | 8.8 |
| Switzerland | 6.9 | 7.5 |
| Austria | 6.7 | 7.4 |
| Belgium | 6.5 | 7.3 |
| Spain | 4.1 | 4.8 |
| Poland | 3.7 | 4.3 |
| Italy | 3.0 | 3.4 |
| USA | 13.9 | 14.8 |
Source: Adapted from Centre of Retail Research (2017)
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