Table AI

Selected retailer data

Company IDMajor segmentNational rank in sub segmentaCurrent ChannelChannel in 5 yearsCurrent salesCurrent No. of stores (national)Geographical scopeTime with physical stores (years)Time with online sales (years)Current % online sales
 1Consumer electronicsTop 5Omni-channelOmni-channelOver €1,000m21–50International10+10+10–35
 2Consumer electronicsTop 5Omni-channelOmni-channelOver €1,000m21–50International10+10+35–65
 3Consumer electronicsTop 5Multi-channelOmni-channel€50–150mMore than 100International10+10+max 10
 4Fashion, other clothes and jewelryTop 5Omni-channelOmni-channel€500–1,000mMore than 100International10+5–10max 10
 5Fashion, other clothes and jewelryTop 5Multi-channelOmni-channel€150–500mMore than 100International10+5–10max 10
 6Fashion, other clothes and jewelryTop 5Omni-channelOmni-channel€150–500mMore than 100International10+5–10max 10
 7Fashion, other clothes and jewelry Multi-channelOmni-channel€150–500m51–100International5–105–10max 10
 8Fashion, other clothes and jewelryTop 5Multi-channelOmni-channel€50–150mMore than 100International10+3–5max 10
 9Building materials and tools, DIYTop 5Omni-channelOmni-channelOver €1,000m11–20International10+5–1010–35
10Building materials and tools, DIYTop 5Multi-channelOmni-channel€500–1,000m51–100National10+10+10–35
11Building materials and tools, DIYTop 5Multi-channelOmni-channel€150–500m51–100International10+5–1010–35
12Sport equipmentTop 5Multi-channelOmni-channel€150–500mMore than 100National10+5–10max 10
13Sport equipment Other channelOmni-channelLess than €50m1–10National10+5–10Do not know
14Home interior and furnitureTop 5Omni-channelOmni-channel€50–150mMore than 100International10+5–10max 10
15Home interior and furniture Multi-channelOmni-channelLess than €50m1–10National10+10+10–35
16Spare parts and accessories to vehiclesTop 5Multi-channelDo not know€150–500More than 100International10+5–10max 10
17Spare parts and accessories to vehicles Omni-channelOmni-channelLess than €50m1–10National10+10+10–35
18BooksTop 5Omni-channelOmni-channel€150–500mMore than 100National10+3–5 year10–35
19BooksTop 5Multi-channelOmni-channel€150–500m51–100National10+10+10–35
20DrugsTop 5Omni-channelOmni-channelOver €1,000mMore than 100National10+5–10max 10
21Accessories to petsTop 5Multi-channelOmni-channel€150–500mMore than 100International10+5–10max 10
22Department storeTop 5Multi-channelOmni-channel€500–1,000mMore than 100International10+10+max 10
23Department store Other channelMulti-channelLess than €50m51–100International10+<1Just started

Notes: All data are perceptions by the companies themselves, except aNational rank, which is based on Lindecrantz A. (2018) Stora Guiden till retail, Vem är vem 2018

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