Table 2 Cross comparison of the case...

Table 2

Cross comparison of the case firms across the generated processes of organisational identity development on SM

	Organisational identity development process within networks
Case firm: FB posts analysed	1. Network relating	2. Collaborating within networks	3. Interacting with trends	4. Connecting with community
A: 667	✓	✓	✓	✓
B: 356	✓	✓	✓	✓
C: 168	✓	✓	✓	✓
D: 90	✓	○	✓	○
E: 169	✓	✓	✓	✓
F: 22	✓	○	○	○
G: 18	○	○	○	○
H: 100	✓	✓	✓	✓
I: 62	✓	✓	✓	✓

	Organisational identity development process within networks
Case firm: FB posts analysed	1. Network relating	2. Collaborating within networks	3. Interacting with trends	4. Connecting with community
A: 667	✓	✓	✓	✓
B: 356	✓	✓	✓	✓
C: 168	✓	✓	✓	✓
D: 90	✓	○	✓	○
E: 169	✓	✓	✓	✓
F: 22	✓	○	○	○
G: 18	○	○	○	○
H: 100	✓	✓	✓	✓
I: 62	✓	✓	✓	✓

Notes:

✓: The case firm displayed significant evidence of using this process to create an identity on SM, ○: The case firm displayed little or weak evidence of using this process to create an identity on SM, Case firms F & G rely on SM much less than the other case firms for organisational identity development

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