Table A1 Supplemental data Second-order... | Emerald Publishing

Table A1

Supplemental data

Second-order theme	Illustrative data
Tagging existing business network	1. “… we use a semi-cured, lightly smoked chorizo from [Firm B’s] smokehouse in [local region]” (Firm B) 2. “…you can enjoy some delicious ice-cream sitting in the patio at [X Restaurant]” (Firm G) 3. “[Firm A Employee] was in [retail partner’s store] today keeping our new fridge stocked with our gourmet range” (Firm A) 4. “Check out these incredible pictures by cafes, restaurants, pubs & hotels using our original [Firm E] product through the years” (Firm E) 5. “The gang in [business customer] couldn't contain their excitement when we arrived with a feast of [Firm H]’s product for their lunch on Friday,” (Firm H) 6. “Every month we aimed to incorporate the spirit of each supplier we worked with” (Firm H) 7. “Amazing job done here at … by the fantastic [business partner]” (Firm G) 8. “We can confirm… BBQ season is fast approaching [retail partner location]. Filling the shelves county wide” (Firm A) 9. “One of our top toppings is chorizo. We use a semi-cured, lightly smoked chorizo from [business partner] in [Local Region]. The pork is sourced from their own & neighbouring farms …” (Firm B) 10. “[Firm F], Proud Partner of [local sports club]” (Firm F) 11. “Thank you [local business] for the deep clean. Ensuring safe surrounds for all our staff and visitors” (Firm G) 12. “Check out the new Christmas Sourdough Sandwich by [X café]” (Firm E) 13. “(Boxes also available to pre-order at our pop-up in [retailer]” (Firm C) 14. “After the rain comes the coffee Open at [business location]” (Firm D) 15. “We've just restocked the deli counter at [retail partner] with your favourite chilled pizzas” (Firm B) 16. “You can also get lots of our products via [local distributor] for collection” (Firm C) 17. “Well firstly, [product] is on offer now in [list of retailers]” (Firm E) 18. “Back in [@retailer], [@other retailer] after selling out rather fast.” (Firm I)
Sharing posts	19. CCR now available at [local restaurant] … #Repost – Hands up if you love good coffee? We are delighted to now be serving [Firm C’s] coffee here at [local restaurant] Join us for a cup from 12pm daily, walk-ins welcome” (Shared by Firm C) 20. “The X Market, City [Business Stakeholder] Firm A use[s] the finest of locally sourced meats and ingredients for their [meat] and have been feeding the people of [the city] for over 10 decades Firm A [has] a blend of old family recipes as well as a range of new and exciting flavours to try Firm A [is] open in the market, offering their range of pre-packed products from 10-4pm Monday to Saturday! #StaySafe #SupportLocal #LoveCity #ShopCityOnline #LoveXMarket” (Shared by Firm A) 21. “ [Business Partner] is back and opens this Friday November 29th. Who is ready to celebrate Christmas with us? (Shared by Firm A) 22. “This weekend our team will be hitting the road to [town] for the amazing [local] Food Festival” (Video shared by Firm A) 23. “[Business Partner] is feeling festive Yep, we're getting sucked in! We're now taking bookings for Christmas gatherings via our online booking system [website], fear not…we do also have loads of space kept of our walk-ins! If you would like to make it the full [business partner brand name] Experience….book into one of our Brewery Tours and Tasting Sessions! (discounts for large groups! ) If you don't fancy a night out…..don't worry! We can come to you! Check out all our cocktail boxes and beers boxes on our Christmas shop….. great little secret santa gifts! [website]! Or order from us on Delivero!” (Shared by Firm B) 24. “Go team [business partner name]! We’re just LOVING having everyone back…we’ve space kept for walk ins so make sure and pop in and we’ll do our best to seat ye ” (Shared by Firm B) 25. “[retailer] To celebrate the launch of [Firm B] here in [retailer], were giving away 2 free [products] this Friday. To be in with a chance of winning this great prize just in time for the weekend, Like and Share this post. Winner announced Friday.” (Shared by Firm B) 26. The [local market] Did you know the team at @C make their own [product] from the milk of their water [product’s source] in [Local Region]? It doesn’t get more local than that! #SupportLocal #Love[city] #Love[city]Market. (Shared by Firm C) 27. “[retailer] For the Foodie Whether it’s your mum, uncle, best friend or partner, give them the gift of gorgeous food and discover [Firm C’s] Dairy in the annual [city] Christmas Market Watch today’s Instagram story for a closer look at the [Local Region]-born company. #[city]Christmas” (Shared by Firm C) 28. “[Business Partner] is at [local] Market “Green, innumerable, immaculate…” [product] shopping at the … market in [city]! This food market traces its history all the way back to 1788 Today you can get everything from meat to foraged herbs and yes, olives galore from [Firm C]! A stroll through the [@market] is a must for any food lover #ireland #irelandfood #irishfoodie #city” (Shared by Firm C) 29. 30. “[local blog] The perfect place to unwind in the sun” (Shared by Firm D) 30. “[News media] Happy National Coffee Day. Here's how to supercharge caffeine by going to sleep.” (Shared by Firm D) 31. “[Local Region] Festival of Food is in [city] The [Festival] is almost upon us Kicking off from tomorrow until Sunday, it's a #foodfest not to be missed! We look forward to seeing you all there ” (Shared by Firm D) 32. “The [national news outlet] with [Firm E] Paid partnership Find Flavour in Every Forkful with this Creamy Italian Tomato Pappardelle using [Firm E’s] Pasta Sauce. Full recipe here [link].” (Shared by Firm E) 33. Chef [name] is feeling festive Call me mad [name] but this Christmas why not give a gorgeous Irish only food hamper. It's a gift that will be used & you're also supporting all those amazing Irish producers! Two birds one stone! [mentions of other network actors]” (Shared by Firm E) 34. “[Local Region] Tickets on sale 3:00 p.m. today [link] Pricing: Adult €15 Children under 14 €22 Under 2's free Autism Friendly: Time slots are available on Friday 3rd and Friday 17th December 3:00 - 5:00 p.m. for our autism friendly event & bookings can be made by emailing” (Shared by Firm H)
Connecting with network members	35. “[Firm F], Proud Partner of [local sports club]” (Firm F) 36. “Great piece from [celebrity chef] all about [Firm C’s product]” (Firm C) 37. “We made this [Firm A product] with the help of renowned chef …of the [restaurant]” (Firm A) 38. “[public figure]’s account of his recent trip to [Local Region]… featuring … famous, must-try Lamb Kebob & yours truly” (Firm B) 39. “The Stunning play [music venue] March 17. To win tickets, tell us the year they played their very first [local] gig Visit [website link]” (Firm F) 40. “Absolutely fantastic weekend with [celebrity singer] in [Local Region]. The buzz around the place was amazing. We hope all our guests enjoyed the bank holiday weekend and amazing concert” (Firm G) 41. “Thanks for stopping by [local political figure], we hope you enjoyed your [Firm H product]” (Firm H) 42. “So excited to be joining Tara from X Network Actor for this workshop at …!” (Firm I)
Connecting to events	43. “What a way to start off your bank holiday [local business] Gift Boxes als” (Firm C) 44. “Fantastic!! Happy Friday everyone. Best of luck to everyone taking part in this amazing event” (Firm G) 45. “We are giving away x2 tickets to the [charity event] in the [local hotel] on the 19th of November” (Firm E) 46. “Wishing everyone in local Region] a wonderful & safe [local festival]” (Firm D) 47. “This weekend, get involved and join us at the [Firm F] … Oyster and Seafood Festival” (Firm F) 48. “To all the legends running in the [sponsor’s] virtual women's mini marathon, you're our heroes.” (Firm H) 49. “We are all about this [local festival]” (Firm D) 50. “To celebrate going back to school, we want to give a giveaway to one lucky family of a selection of our gourmet range!” (Firm A) 51. “We are very excited to be a sponsor of [local even] a cracking … music & arts festival.” (Firm B)
Authenticity	52. “It has a delicate interior with hints of butter and grassiness and is aged in underground cellars on white pine shelves for 90 days” (Firm C) 53. “Behind the scenes!!! Taking pictures of pizza might just be the most fun part of our job, besides tasting! It gives us a chance to get creative and to help you really get to know our creations” (Firm H) 54. “Who remembers our previous jars of …? Check out how they have changed in the last 30 years” (Firm E) 55. “The heritage grain we mill is grown in Ireland by [local producer], based in [nearby town] & run by [family name] who trace their history as millers in the area as far back as 1501” (Firm B) 56. “In this episode [business owner] and [employee] show us how to cook the Alabama Yellow Hammer Gourmet Meat Sandwich” (Firm A) 57. “The labour-intensive process of dough-balling. Every one of our pizzas is made from a ball of dough that's been weighed, shaped and rolled by hand” (Firm B) 58. “All of our pizzas are made with hand stretched Sourdough bases, homemade tomato sauces and the best ingredients, local where possible, including [Firm C’s product] and [business partner’s] Chorizo” (Firm D) 59. “Real pizza, supporting real people from [the region].” (Firm H) 60. “… the process of finishing labels for my next flavour which I am dying to launch.” (Firm I) 61. “We still source from our initial supplier, who instils values that are the cornerstone of our business today” (Firm C)
Sustainability	62. “In last weekend's [newspaper], [journalist] explains that while #compostable cups are a positive step towards #sustainability, it's better again to use a #keepcup.” (Firm B) 63. “If you use one of our cups, made by [producer], you can put it in our compostable bin, or bring it home to your brown bin” (Firm B) 64. “Last year, one of our regular customers in [city] reused the same box every time she came to get her weekly pizza. At the end of the summer, the box got another reuse – suppressing weeds in her garden.” (Firm B) 65. “They are much more economical and environmentally-friendly than shower gel.” (Firm C) 66. “We are so pleased to be officially announced as a #GoldMemeber2021 of the … #sustainability programme as part of [Industry Body] …” (Firm E) 67. “It's so great to be able to finally shout about this great achievement As a token of appreciation, and to celebrate our Gold Membership, we have sponsored the planting of 50 trees in Ireland with [Environmental NPO]” (Firm E) 68. “in support of the [local council] … initiative we would like to remind everyone to please bring your empty boxes and containers with you when you’re finished. If there are no bins available, please take them home with you or we will happily take your pizza boxes back to dispose of them properly.” (Firm H) 69. “All products are #madeinireland using #sustainable packaging.” (Firm I) 70. “Healthy, delicious and packaged in recyclable materials” (Firm I) 71. “Sustainability is one of the core elements at the heart of [Firm I]. When researching a container for my [product] I spent 6 months looking for the best. And guess what? I chose glass! Yes, it's a pain to post, it's more expensive and I worry about breakages. But you know what, I'm delighted I chose glass over plastic and will continue to use reusable and recyclable at every opportunity I can. Be kind to Mother Earth.” (Firm I)
Health-orientation	72. “This provides health benefits, similar to yoghurt” (Firm C) 73. “It's World Vegetarian Day!” (Firm E) 74. “Healthy products, including our sell out hidden veggie pasta sauce” (Firm I) 75. “A meaty sausage with a minimum of 90% meat content, this sausage is also gluten free.” (Firm A) 76. “Check out our stunning new vegan special, [product’s name]” (Firm B) 77. “A fabulous selection of [brand name] soaps which are made from olive oil, scented with 100% natural essential oils & very gentle on your skin.” (Firm C) 78. “No artificial colours or flavours are used in the [product name] process with the main ingredients being family farm fresh milk, from well cared for cows that are free to graze on the lush green Irish pastures.” (Firm H) 79. “They're all Gluten Free too!” (Firm E) 80. “Healthy, delicious and packaged in recyclable materials” (Firm I)
Joint promotions and competitions	81. “There'll be a few tasty options to choose from: [lists products from other businesses]” (Firm B) 82. “Great first night at [X’I]s place! Anyone attending make sure to find us and send in a selfie! Prize to be won this weekend for the best selfie at our stall! ” (Firm A) 83. “To be in with a chance to win this hamper, like this post, tag a friend and make sure you are following [our page] and [our partner’s].” (Firm I) 84. “We are teaming up with the famous [Firm E] from … for our grand finale” (Firm H) 85. “Boxes also available to pre-order at our pop-up in [retail partner]” (Firm C) 86. “… lets hope it stays for the bank holiday weekend and you can enjoy some delicious ice-cream sitting in the patio at [business partner location]” (Firm G) 87. “As part of our St. Patrick's Day #IrishandProud campaign, we ran a competition with the [Industry Body]. We asked [Industry Body] to create a St. Patrick's Day Burger using Irish ingredients!” (Firm E) 88. “In January, we kicked off with the [product name], teaming up with the ever-popular [Firm A].” (Firm H) 89. “Plus a very special Sleep Ritual box from [business partner] …” (Firm I)
Cross-brand complementarities	90. “Another delicious way to use our limited-edition [brand name] Sauce is with this Vegan [product name]” (Firm E) 91. “… to accompany [brand name] chips, veggies and wedges.” (Firm I) 92. “[brand] healthy recipes using our [Firm A product] in her grilled chicken creation.” (Firm A) 93. “The Gourmet Breakfast roll with [Firm E product], smoked bacon, black & white pudding & gourmet sausage” (Firm E) 94. “Try our [Firm El product] for the perfect dollop on your cracker! (We recommend [business Partner’s] crackers)” (Firm E) 95. “We highly recommend this bread. It's baked in our wood-fired oven by a specialist baker who bakes-to-order.” (Firm B) 96. “Pair it with some delicious hummus, creamy feta dip, fresh basil pesto or simply drizzle with some [brand name] olive oil.” (Firm C) 97. “Perfection Reposted from [business partner] [Firm D]” (Firm D) 98. “A crispy ‘Rajun Chicken’ pizza straight from the oven and ice-cold [local beer] to cool the spicy kick” (Firm H) 99.
Shared testimonials	100. “Thanks [business partner] for including us in this tasty lineup” (Firm C) 101. “Thank you [local blog] for the piece about our new contract with [national retailer]” (Firm I) 102. “We are delighted to have our 51 catering sizes of our healthy [industry body] award winning ketchup back in stock” (Firm I) 103. “We got a nice mention (@local radio station) with [employee name], store manager at [product retailer]” (Firm A) 104. “Great to be mentioned in this little guide to [City]! ” (Firm A) 105. “Check out today's [local newspaper] for a list of the top outdoor dining options #reopening in #[city] & the wider … region – including [local business] & yours truly, [Firm B]” (Firm B) 106. “Beer tasting, pizza pairing & wood-fired experimenting today with [employee from other business]” (Firm B) 107. “This particular pudding has been granted PGI status (Protected Geographical Indication).” (Firm C) 108. “Thank you for the mention [local online blog]” (Firm C) 109. “Thanks [City Bio]” (Firm C) 110. “We are so pleased to be officially announced as a #GoldMemeber2021 of … #sustainability programme as part of [Industry Body] ….” (Firm E) 111. “Some more great news on a Monday! We have been shortlisted as a finalist in the 2021 [food awards] by [industry publication] and the panel of judges. We would love your vote in the Food category” (Firm E) 112. “We are delighted you enjoyed your stay [customer]” (Firm G) 113. “Shortlisted for the @[local radio station] Best of [City] awards 2021 !!” (Firm H) @[Firm I] @[Business Partner] and @[Business Partner2] are joining last year's [City] producers @[Business Partners] on the #Grow with Business Distributor programme. Such great news!” (Firm I)
Connecting with place	114. “We still source from our initial supplier, who instils values that are the cornerstone of our business today” (Firm B) 115. “We're absolutely delighted and honoured to have been along side some of [the city’s] outstanding Coffee Shops” (Firm D) 116. “Well… [X Lane] is a small lane on the north side of [the City] where our family lived for many years” (Firm A) 117. “We're now proudly employing over 70 people throughout [the city] as well as supporting local suppliers and producers from all over the county” (Firm H) 118. “This mildly spiced traditional [product] is made from pork sourced from [local region] and is perfect for breakfast or lunch ” (Firm A) 119. “10 years ago this week apparently. The good ol' market days. Good times with good friends. [names of locals] many more” (Firm B) 120. “The heritage grain we mill is grown in Ireland by [local producer], based in [nearby town] & run by [family name] who trace their history as millers in the area as far back as 1501” (Firm B) 121. “New in to our [Street name] store in [city], this beautiful farmhouse cheese [product name] is handmade … in [local region] by dairy farmer [name].” (Firm C) 122. “At [Firm D], our method of roasting coffee is on a traditional cast iron coffee roaster built in 1930s.” (Firm D) 123. “[City] has always been full of the most talented of people and this month we single out [local celebrity]” (Firm F) 124. “This unique sauce won’t blow your head off, it has been aged in a [local region] Distillers’ barrel, that has produced some of Ireland’s finest whiskey, for 62 days during which it absorbed the beautifully rich flavours from the wood.” (Firm H) 125. “LOVE LOCAL – BUY [City].” (Firm A) 126. “Cork Rooftop Farm: urban agriculture taking root on [local street].” (Shared by Firm B) 127. “Where to spend a sunny evening in [the city]? The prettiest beer garden in the city, on [street name].” (Firm B) 128. “Locally grown artichokes straight from the garden of our lovely neighbours here in [Firm C’s Location]” (Firm C) 129. “We're absolutely delighted and honoured to have been along side some of [City]’s outstanding Coffee Shops” (Firm D) 130. “The Stunning play [music venue] March 17. To win tickets, tell us the year they played their very first [local] gig Visit [website link]” (Firm F) 131. “X Product Sale Enjoy an overnight stay with a delicious Full Irish Breakfast and a complimentary leisurely late check-out from €89.” (Firm G) 132. “[City] has always been a centre of excellence for food and drink, pushing the boundaries of quality and raising standards globally.” (Firm H) 133. “All products are #madeinireland” (Firm I) 134. “Look for the [Firm I] logo for food you can trust, that is made in Ireland and was created with families in mind” (Firm I)
Supporting local business	135. “produced by [Firm C] in [local region]” (Firm B) 136. “The [Firm A product] made with locally sourced Pork & Beef” (Firm A) 137. “We are committed to the continued conservations of bee populations” (Firm E) 138. Repeatedly using “#SupportLocal.” (Firm A) 139. “Enjoy [Firm D product] with our [Firm A] Breakfast Roll & Butchers Bacon Roll ” (Firm A) 140. “These are a few of our favourite Irish-based creatives … in case you were looking for inspo … or thinking of getting us something nice” (Firm B) 141. “Along with our own fresh cheese we love to stock great Irish farmhouse cheese including our good friends and brilliant cheese makers [supplier name] they make some of the best raw cow, sheep and goats milk cheese in [local region] and we're lucky enough to stock it!” (Firm C) 142. “We're absolutely delighted and honoured to have been along side some of City’s outstanding Coffee Shops [Local business mentions]!” (Firm D) 143. “Our friends at [Local Business ] have launched their much anticipated Christmas 2021 ad” (Firm E) 144. “It would mean the world to us all if we could win the gold but we also would like to give a huge well done to all those who are also shortlisted. Congrats to you all [local businesses] for all your hard work also being recognized” (Firm H) 145. “Tag your favourite Irish businesses below Let's shout from the rooftops about the Irish brands we love” (Firm I) 146. “From refills of rice to your favourite Irish [product] (looking at you [local business]!)” (Firm I)
Sense of community	147. “[event name] is an annual motorcycle charity event.” (Firm B) 148. “Nathan Carter will be rocking the stage tonight” (Firm A) 149. “This would be a lovely activity to do with family or friends together at home, or remotely” (Firm E) 150. “Catching up with friends over [food and drinks] in the heated outdoor space of the [local business location]” (Firm B) 151. “Really enjoyed meeting [customer] when he stopped in to the [business partner’s location] on the [local] leg of his foodie road trip” (Firm B) 152. “New fans to our [Firm E] Thank you for sharing guys!” (Firm E) 153. “All you have to do is LIKE our page & this post, SHARE this post and COMMENT what you are most excited about to do once lockdown is over.” (Firm G) 154. [In addressing another business customer]: “Not often do we get everyone into one place, but when we do, pizzas start flying and magic happens !!” (Firm H) 155. “To be in with a chance of winning a €30 [product retailer] voucher, tell us which recipes you use [Firm I’s] product in and tag us in your stories and posts.” (Firm I) 156. “‘Singin' in the Rain’ was declared to be the highlight. An oldie but oh what a goodie. Thank you to everyone who stopped by my tasting stand to sample [@Firm I’s] product. It was great chatting” (Firm I) 157. “Last night [local entrepreneur] was in the … Incubator Kitchens in [local area] for their Charity Christmas Market in aid of [local charity]” (Firm A) 158. “To support this charity event, please bring new, unwrapped gifts (identifying whether for child, teenager, or adult) or a cash donation.” (Firm B) 159. “[event name] is an annual motorcycle charity event. For the last 20 years, it's raised funds for [children’s leukaemia charity] and [homeless charity].” (Firm B) 160. “Don't forget to donate to our fundraiser for [name] before this weekend to get your hands on a signed [local sports jersey]. Simply Donate and sign your name and we will select a lucky winner on Monday and present them with the [Shirt] as a token of appreciation …” (Firm H) 161. “The new campaign will support the Foodservice industry in Ireland which has suffered considerably during the Covid-19 Crisis!” (Firm C) 162. “For every download of our Christmas Recipe Booklet, we will donate x1 jar of our [product] to [local charity]. [local charity] will distribute these jars to local charities and community groups in Ireland for Christmas” (Firm E) 163. “… for our autism friendly event & bookings can be made by emailing [email address].” (Firm H)

Second-order theme	Illustrative data
Tagging existing business network	1. “… we use a semi-cured, lightly smoked chorizo from [Firm B’s] smokehouse in [local region]” (Firm B)2. “…you can enjoy some delicious ice-cream sitting in the patio at [X Restaurant]” (Firm G)3. “[Firm A Employee] was in [retail partner’s store] today keeping our new fridge stocked with our gourmet range” (Firm A)4. “Check out these incredible pictures by cafes, restaurants, pubs & hotels using our original [Firm E] product through the years” (Firm E)5. “The gang in [business customer] couldn't contain their excitement when we arrived with a feast of [Firm H]’s product for their lunch on Friday,” (Firm H)6. “Every month we aimed to incorporate the spirit of each supplier we worked with” (Firm H)7. “Amazing job done here at … by the fantastic [business partner]” (Firm G)8. “We can confirm… BBQ season is fast approaching [retail partner location]. Filling the shelves county wide” (Firm A)9. “One of our top toppings is chorizo. We use a semi-cured, lightly smoked chorizo from [business partner] in [Local Region]. The pork is sourced from their own & neighbouring farms …” (Firm B)10. “[Firm F], Proud Partner of [local sports club]” (Firm F)11. “Thank you [local business] for the deep clean. Ensuring safe surrounds for all our staff and visitors” (Firm G)12. “Check out the new Christmas Sourdough Sandwich by [X café]” (Firm E)13. “(Boxes also available to pre-order at our pop-up in [retailer]” (Firm C)14. “After the rain comes the coffee Open at [business location]” (Firm D)15. “We've just restocked the deli counter at [retail partner] with your favourite chilled pizzas” (Firm B)16. “You can also get lots of our products via [local distributor] for collection” (Firm C)17. “Well firstly, [product] is on offer now in [list of retailers]” (Firm E)18. “Back in [@retailer], [@other retailer] after selling out rather fast.” (Firm I)
Sharing posts	19. CCR now available at [local restaurant]…#Repost – Hands up if you love good coffee? We are delighted to now be serving [Firm C’s] coffee here at [local restaurant]Join us for a cup from 12pm daily, walk-ins welcome” (Shared by Firm C)20. “The X Market, City [Business Stakeholder]Firm A use[s] the finest of locally sourced meats and ingredients for their [meat] and have been feeding the people of [the city] for over 10 decadesFirm A [has] a blend of old family recipes as well as a range of new and exciting flavours to tryFirm A [is] open in the market, offering their range of pre-packed products from 10-4pm Monday to Saturday!#StaySafe #SupportLocal #LoveCity #ShopCityOnline #LoveXMarket” (Shared by Firm A)21. “ [Business Partner] is back and opens this Friday November 29th. Who is ready to celebrate Christmas with us? (Shared by Firm A)22. “This weekend our team will be hitting the road to [town] for the amazing [local] Food Festival” (Video shared by Firm A)23. “[Business Partner] is feeling festiveYep, we're getting sucked in! We're now taking bookings for Christmas gatherings via our online booking system [website], fear not…we do also have loads of space kept of our walk-ins! If you would like to make it the full [business partner brand name] Experience….book into one of our Brewery Tours and Tasting Sessions! (discounts for large groups! )If you don't fancy a night out…..don't worry! We can come to you! Check out all our cocktail boxes and beers boxes on our Christmas shop….. great little secret santa gifts![website]! Or order from us on Delivero!” (Shared by Firm B)24. “Go team [business partner name]!We’re just LOVING having everyone back…we’ve space kept for walk ins so make sure and pop in and we’ll do our best to seat ye ” (Shared by Firm B)25. “[retailer]To celebrate the launch of [Firm B] here in [retailer], were giving away 2 free [products] this Friday. To be in with a chance of winning this great prize just in time for the weekend, Like and Share this post. Winner announced Friday.” (Shared by Firm B)26. The [local market]Did you know the team at @C make their own [product] from the milk of their water [product’s source] in [Local Region]? It doesn’t get more local than that! #SupportLocal #Love[city] #Love[city]Market. (Shared by Firm C)27. “[retailer]For the FoodieWhether it’s your mum, uncle, best friend or partner, give them the gift of gorgeous food and discover [Firm C’s] Dairy in the annual [city] Christmas MarketWatch today’s Instagram story for a closer look at the [Local Region]-born company. #[city]Christmas” (Shared by Firm C)28. “[Business Partner] is at [local] Market“Green, innumerable, immaculate…” [product] shopping at the … market in [city]! This food market traces its history all the way back to 1788Today you can get everything from meat to foraged herbs and yes, olives galore from [Firm C]! A stroll through the [@market] is a must for any food lover#ireland#irelandfood#irishfoodie#city” (Shared by Firm C)29. 30. “[local blog]The perfect place to unwind in the sun” (Shared by Firm D)30. “[News media]Happy National Coffee Day. Here's how to supercharge caffeine by going to sleep.” (Shared by Firm D)31. “[Local Region] Festival of Food is in [city]The [Festival] is almost upon us Kicking off from tomorrow until Sunday, it's a #foodfest not to be missed! We look forward to seeing you all there ” (Shared by Firm D)32. “The [national news outlet] with [Firm E]Paid partnershipFind Flavour in Every Forkful with this Creamy Italian Tomato Pappardelle using [Firm E’s] Pasta Sauce. Full recipe here [link].” (Shared by Firm E)33. Chef [name] is feeling festiveCall me mad [name] but this Christmas why not give a gorgeous Irish only food hamper. It's a gift that will be used & you're also supporting all those amazing Irish producers! Two birds one stone![mentions of other network actors]” (Shared by Firm E)34. “[Local Region] Tickets on sale 3:00 p.m. today [link]Pricing:Adult €15Children under 14 €22Under 2's freeAutism Friendly:Time slots are available on Friday 3rd and Friday 17th December 3:00 - 5:00 p.m. for our autism friendly event & bookings can be made by emailing” (Shared by Firm H)
Connecting with network members	35. “[Firm F], Proud Partner of [local sports club]” (Firm F)36. “Great piece from [celebrity chef] all about [Firm C’s product]” (Firm C)37. “We made this [Firm A product] with the help of renowned chef …of the [restaurant]” (Firm A)38. “[public figure]’s account of his recent trip to [Local Region]… featuring … famous, must-try Lamb Kebob & yours truly” (Firm B)39. “The Stunning play [music venue] March 17. To win tickets, tell us the year they played their very first [local] gig Visit [website link]” (Firm F)40. “Absolutely fantastic weekend with [celebrity singer] in [Local Region]. The buzz around the place was amazing. We hope all our guests enjoyed the bank holiday weekend and amazing concert” (Firm G)41. “Thanks for stopping by [local political figure], we hope you enjoyed your [Firm H product]” (Firm H)42. “So excited to be joining Tara from X Network Actor for this workshop at …!” (Firm I)
Connecting to events	43. “What a way to start off your bank holiday [local business] Gift Boxes als” (Firm C)44. “Fantastic!! Happy Friday everyone. Best of luck to everyone taking part in this amazing event” (Firm G)45. “We are giving away x2 tickets to the [charity event] in the [local hotel] on the 19th of November” (Firm E)46. “Wishing everyone in local Region] a wonderful & safe [local festival]” (Firm D)47. “This weekend, get involved and join us at the [Firm F] … Oyster and Seafood Festival” (Firm F)48. “To all the legends running in the [sponsor’s] virtual women's mini marathon, you're our heroes.” (Firm H)49. “We are all about this [local festival]” (Firm D)50. “To celebrate going back to school, we want to give a giveaway to one lucky family of a selection of our gourmet range!” (Firm A)51. “We are very excited to be a sponsor of [local even] a cracking … music & arts festival.” (Firm B)
Authenticity	52. “It has a delicate interior with hints of butter and grassiness and is aged in underground cellars on white pine shelves for 90 days” (Firm C)53. “Behind the scenes!!! Taking pictures of pizza might just be the most fun part of our job, besides tasting! It gives us a chance to get creative and to help you really get to know our creations” (Firm H)54. “Who remembers our previous jars of …? Check out how they have changed in the last 30 years” (Firm E)55. “The heritage grain we mill is grown in Ireland by [local producer], based in [nearby town] & run by [family name] who trace their history as millers in the area as far back as 1501” (Firm B)56. “In this episode [business owner] and [employee] show us how to cook the Alabama Yellow Hammer Gourmet Meat Sandwich” (Firm A)57. “The labour-intensive process of dough-balling. Every one of our pizzas is made from a ball of dough that's been weighed, shaped and rolled by hand” (Firm B)58. “All of our pizzas are made with hand stretched Sourdough bases, homemade tomato sauces and the best ingredients, local where possible, including [Firm C’s product] and [business partner’s] Chorizo” (Firm D)59. “Real pizza, supporting real people from [the region].” (Firm H)60. “… the process of finishing labels for my next flavour which I am dying to launch.” (Firm I)61. “We still source from our initial supplier, who instils values that are the cornerstone of our business today” (Firm C)
Sustainability	62. “In last weekend's [newspaper], [journalist] explains that while #compostable cups are a positive step towards #sustainability, it's better again to use a #keepcup.” (Firm B)63. “If you use one of our cups, made by [producer], you can put it in our compostable bin, or bring it home to your brown bin” (Firm B)64. “Last year, one of our regular customers in [city] reused the same box every time she came to get her weekly pizza. At the end of the summer, the box got another reuse – suppressing weeds in her garden.” (Firm B)65. “They are much more economical and environmentally-friendly than shower gel.” (Firm C)66. “We are so pleased to be officially announced as a #GoldMemeber2021 of the … #sustainability programme as part of [Industry Body] …” (Firm E)67. “It's so great to be able to finally shout about this great achievement As a token of appreciation, and to celebrate our Gold Membership, we have sponsored the planting of 50 trees in Ireland with [Environmental NPO]” (Firm E)68. “in support of the [local council] … initiative we would like to remind everyone to please bring your empty boxes and containers with you when you’re finished. If there are no bins available, please take them home with you or we will happily take your pizza boxes back to dispose of them properly.” (Firm H)69. “All products are #madeinireland using #sustainable packaging.” (Firm I)70. “Healthy, delicious and packaged in recyclable materials” (Firm I)71. “Sustainability is one of the core elements at the heart of [Firm I]. When researching a container for my [product] I spent 6 months looking for the best. And guess what? I chose glass! Yes, it's a pain to post, it's more expensive and I worry about breakages. But you know what, I'm delighted I chose glass over plastic and will continue to use reusable and recyclable at every opportunity I can. Be kind to Mother Earth.” (Firm I)
Health-orientation	72. “This provides health benefits, similar to yoghurt” (Firm C)73. “It's World Vegetarian Day!” (Firm E)74. “Healthy products, including our sell out hidden veggie pasta sauce” (Firm I)75. “A meaty sausage with a minimum of 90% meat content, this sausage is also gluten free.” (Firm A)76. “Check out our stunning new vegan special, [product’s name]” (Firm B)77. “A fabulous selection of [brand name] soaps which are made from olive oil, scented with 100% natural essential oils & very gentle on your skin.” (Firm C)78. “No artificial colours or flavours are used in the [product name] process with the main ingredients being family farm fresh milk, from well cared for cows that are free to graze on the lush green Irish pastures.” (Firm H)79. “They're all Gluten Free too!” (Firm E)80. “Healthy, delicious and packaged in recyclable materials” (Firm I)
Joint promotions and competitions	81. “There'll be a few tasty options to choose from: [lists products from other businesses]” (Firm B)82. “Great first night at [X’I]s place! Anyone attending make sure to find us and send in a selfie! Prize to be won this weekend for the best selfie at our stall! ” (Firm A)83. “To be in with a chance to win this hamper, like this post, tag a friend and make sure you are following [our page] and [our partner’s].” (Firm I)84. “We are teaming up with the famous [Firm E] from … for our grand finale” (Firm H)85. “Boxes also available to pre-order at our pop-up in [retail partner]” (Firm C)86. “… lets hope it stays for the bank holiday weekend and you can enjoy some delicious ice-cream sitting in the patio at [business partner location]” (Firm G)87. “As part of our St. Patrick's Day #IrishandProud campaign, we ran a competition with the [Industry Body]. We asked [Industry Body] to create a St. Patrick's Day Burger using Irish ingredients!” (Firm E)88. “In January, we kicked off with the [product name], teaming up with the ever-popular [Firm A].” (Firm H)89. “Plus a very special Sleep Ritual box from [business partner] …” (Firm I)
Cross-brand complementarities	90. “Another delicious way to use our limited-edition [brand name] Sauce is with this Vegan [product name]” (Firm E)91. “… to accompany [brand name] chips, veggies and wedges.” (Firm I)92. “[brand] healthy recipes using our [Firm A product] in her grilled chicken creation.” (Firm A)93. “The Gourmet Breakfast roll with [Firm E product], smoked bacon, black & white pudding & gourmet sausage” (Firm E)94. “Try our [Firm El product] for the perfect dollop on your cracker! (We recommend [business Partner’s] crackers)” (Firm E)95. “We highly recommend this bread. It's baked in our wood-fired oven by a specialist baker who bakes-to-order.” (Firm B)96. “Pair it with some delicious hummus, creamy feta dip, fresh basil pesto or simply drizzle with some [brand name] olive oil.” (Firm C)97. “Perfection Reposted from [business partner] [Firm D]” (Firm D)98. “A crispy ‘Rajun Chicken’ pizza straight from the oven and ice-cold [local beer] to cool the spicy kick” (Firm H)99.
Shared testimonials	100. “Thanks [business partner] for including us in this tasty lineup” (Firm C)101. “Thank you [local blog] for the piece about our new contract with [national retailer]” (Firm I)102. “We are delighted to have our 51 catering sizes of our healthy [industry body] award winning ketchup back in stock” (Firm I)103. “We got a nice mention (@local radio station) with [employee name], store manager at [product retailer]” (Firm A)104. “Great to be mentioned in this little guide to [City]! ” (Firm A)105. “Check out today's [local newspaper] for a list of the top outdoor dining options #reopening in #[city] & the wider … region – including [local business] & yours truly, [Firm B]” (Firm B)106. “Beer tasting, pizza pairing & wood-fired experimenting today with [employee from other business]” (Firm B)107. “This particular pudding has been granted PGI status (Protected Geographical Indication).” (Firm C)108. “Thank you for the mention [local online blog]” (Firm C)109. “Thanks [City Bio]” (Firm C)110. “We are so pleased to be officially announced as a #GoldMemeber2021 of … #sustainability programme as part of [Industry Body] ….” (Firm E)111. “Some more great news on a Monday! We have been shortlisted as a finalist in the 2021 [food awards] by [industry publication] and the panel of judges. We would love your vote in the Food category” (Firm E)112. “We are delighted you enjoyed your stay [customer]” (Firm G)113. “Shortlisted for the @[local radio station] Best of [City] awards 2021 !!” (Firm H)@[Firm I] @[Business Partner] and @[Business Partner2] are joining last year's [City] producers @[Business Partners] on the #Grow with Business Distributor programme. Such great news!” (Firm I)
Connecting with place	114. “We still source from our initial supplier, who instils values that are the cornerstone of our business today” (Firm B)115. “We're absolutely delighted and honoured to have been along side some of [the city’s] outstanding Coffee Shops” (Firm D)116. “Well… [X Lane] is a small lane on the north side of [the City] where our family lived for many years” (Firm A)117. “We're now proudly employing over 70 people throughout [the city] as well as supporting local suppliers and producers from all over the county” (Firm H)118. “This mildly spiced traditional [product] is made from pork sourced from [local region] and is perfect for breakfast or lunch ” (Firm A)119. “10 years ago this week apparently. The good ol' market days. Good times with good friends. [names of locals] many more” (Firm B)120. “The heritage grain we mill is grown in Ireland by [local producer], based in [nearby town] & run by [family name] who trace their history as millers in the area as far back as 1501” (Firm B)121. “New in to our [Street name] store in [city], this beautiful farmhouse cheese [product name] is handmade … in [local region] by dairy farmer [name].” (Firm C)122. “At [Firm D], our method of roasting coffee is on a traditional cast iron coffee roaster built in 1930s.” (Firm D)123. “[City] has always been full of the most talented of people and this month we single out [local celebrity]” (Firm F)124. “This unique sauce won’t blow your head off, it has been aged in a [local region] Distillers’ barrel, that has produced some of Ireland’s finest whiskey, for 62 days during which it absorbed the beautifully rich flavours from the wood.” (Firm H)125. “LOVE LOCAL – BUY [City].” (Firm A)126. “Cork Rooftop Farm: urban agriculture taking root on [local street].” (Shared by Firm B)127. “Where to spend a sunny evening in [the city]? The prettiest beer garden in the city, on [street name].” (Firm B)128. “Locally grown artichokes straight from the garden of our lovely neighbours here in [Firm C’s Location]” (Firm C)129. “We're absolutely delighted and honoured to have been along side some of [City]’s outstanding Coffee Shops” (Firm D)130. “The Stunning play [music venue] March 17. To win tickets, tell us the year they played their very first [local] gig Visit [website link]” (Firm F)131. “X Product Sale Enjoy an overnight stay with a delicious Full Irish Breakfast and a complimentary leisurely late check-out from €89.” (Firm G)132. “[City] has always been a centre of excellence for food and drink, pushing the boundaries of quality and raising standards globally.” (Firm H)133. “All products are #madeinireland” (Firm I)134. “Look for the [Firm I] logo for food you can trust, that is made in Ireland and was created with families in mind” (Firm I)
Supporting local business	135. “produced by [Firm C] in [local region]” (Firm B)136. “The [Firm A product] made with locally sourced Pork & Beef” (Firm A)137. “We are committed to the continued conservations of bee populations” (Firm E)138. Repeatedly using “#SupportLocal.” (Firm A)139. “Enjoy [Firm D product] with our [Firm A] Breakfast Roll & Butchers Bacon Roll ” (Firm A)140. “These are a few of our favourite Irish-based creatives … in case you were looking for inspo … or thinking of getting us something nice” (Firm B)141. “Along with our own fresh cheese we love to stock great Irish farmhouse cheese including our good friends and brilliant cheese makers [supplier name] they make some of the best raw cow, sheep and goats milk cheese in [local region] and we're lucky enough to stock it!” (Firm C)142. “We're absolutely delighted and honoured to have been along side some of City’s outstanding Coffee Shops[Local business mentions]!” (Firm D)143. “Our friends at [Local Business ] have launched their much anticipated Christmas 2021 ad” (Firm E)144. “It would mean the world to us all if we could win the gold but we also would like to give a huge well done to all those who are also shortlisted. Congrats to you all [local businesses] for all your hard work also being recognized” (Firm H)145. “Tag your favourite Irish businesses belowLet's shout from the rooftops about the Irish brands we love” (Firm I)146. “From refills of rice to your favourite Irish [product] (looking at you [local business]!)” (Firm I)
Sense of community	147. “[event name] is an annual motorcycle charity event.” (Firm B)148. “Nathan Carter will be rocking the stage tonight” (Firm A)149. “This would be a lovely activity to do with family or friends together at home, or remotely” (Firm E)150. “Catching up with friends over [food and drinks] in the heated outdoor space of the [local business location]” (Firm B)151. “Really enjoyed meeting [customer] when he stopped in to the [business partner’s location] on the [local] leg of his foodie road trip” (Firm B)152. “New fans to our [Firm E] Thank you for sharing guys!” (Firm E)153. “All you have to do is LIKE our page & this post, SHARE this post and COMMENT what you are most excited about to do once lockdown is over.” (Firm G)154. [In addressing another business customer]: “Not often do we get everyone into one place, but when we do, pizzas start flying and magic happens !!” (Firm H)155. “To be in with a chance of winning a €30 [product retailer] voucher, tell us which recipes you use [Firm I’s] product in and tag us in your stories and posts.” (Firm I)156. “‘Singin' in the Rain’ was declared to be the highlight. An oldie but oh what a goodie. Thank you to everyone who stopped by my tasting stand to sample [@Firm I’s] product. It was great chatting” (Firm I)157. “Last night [local entrepreneur] was in the … Incubator Kitchens in [local area] for their Charity Christmas Market in aid of [local charity]” (Firm A)158. “To support this charity event, please bring new, unwrapped gifts (identifying whether for child, teenager, or adult) or a cash donation.” (Firm B)159. “[event name] is an annual motorcycle charity event. For the last 20 years, it's raised funds for [children’s leukaemia charity] and [homeless charity].” (Firm B)160. “Don't forget to donate to our fundraiser for [name] before this weekend to get your hands on a signed [local sports jersey]. Simply Donate and sign your name and we will select a lucky winner on Monday and present them with the [Shirt] as a token of appreciation …” (Firm H)161. “The new campaign will support the Foodservice industry in Ireland which has suffered considerably during the Covid-19 Crisis!” (Firm C)162. “For every download of our Christmas Recipe Booklet, we will donate x1 jar of our [product] to [local charity]. [local charity] will distribute these jars to local charities and community groups in Ireland for Christmas” (Firm E)163. “… for our autism friendly event & bookings can be made by emailing [email address].” (Firm H)