Table 3 Banks' brand value for the first... | Emerald Publishing

Table 3

Banks' brand value for the first business year

Banks	Profit from brand	Discount rate of brand strength	Brand value (000)	Risk free rate	Brand value (000)
Bank 1	45214.895	0.049	2.218257	0.013	589,301
Bank 2	40327.145	0.049	1.978463	0.013	525,597
Bank 3	313581.721	0.049	15.384421	0.013	4.087015
Bank 4	−18990.968	0.049	−931,703	0.013	−247,516
Bank 5	−39783.315	0.049	−1.951782	0.013	−518,509
Bank 6	−49993.845	0.049	−2.452714	0.013	−651,586
Bank 7	−55852.819	0.049	−2.740157	0.013	−727,948
Bank 8	194686.782	0.049	9.551397	0.013	2.537418
Bank 9	−8977.260	0.049	−440,427	0.013	−117,004
Bank 10	−71368.989	0.049	−3.501386	0.013	−930,176
Bank 11	−5271.419	0.049	−258,618	0.013	−68,704
Bank 12	−16932.328	0.049	−830,706	0.013	−220,685

Banks	Profit from brand	Discount rate of brand strength	Brand value (000)	Risk free rate	Brand value (000)
Bank 1	45214.895	0.049	2.218257	0.013	589,301
Bank 2	40327.145	0.049	1.978463	0.013	525,597
Bank 3	313581.721	0.049	15.384421	0.013	4.087015
Bank 4	−18990.968	0.049	−931,703	0.013	−247,516
Bank 5	−39783.315	0.049	−1.951782	0.013	−518,509
Bank 6	−49993.845	0.049	−2.452714	0.013	−651,586
Bank 7	−55852.819	0.049	−2.740157	0.013	−727,948
Bank 8	194686.782	0.049	9.551397	0.013	2.537418
Bank 9	−8977.260	0.049	−440,427	0.013	−117,004
Bank 10	−71368.989	0.049	−3.501386	0.013	−930,176
Bank 11	−5271.419	0.049	−258,618	0.013	−68,704
Bank 12	−16932.328	0.049	−830,706	0.013	−220,685

Source(s): Authors' calculation