Table 4 Banks' brand value in their... | Emerald Publishing

Table 4

Banks' brand value in their second business year

Banks	Profit from brand	Discount rate of brand strength	Brand value (000)	Risk free rate	Brand value (000)
Bank 1	352099.8586	0.031	10775.046	0.47	165486.934
Bank 2	97118.58721	0.031	2972.047	0.47	45645.736
Bank 3	326764.7675	0.031	9999.736	0.47	153579.441
Bank 4	−16007.36226	0.031	−489.861	0.47	−7523.460
Bank 5	−42761.43897	0.031	−1308.596	0.47	−20097.876
Bank 6	−151512.8316	0.031	−4636.633	0.47	−71211.031
Bank 7	−46020.41943	0.031	−1408.328	0.47	−21629.597
Bank 8	−32893.10221	0.031	−1006.603	0.47	−15459.758
Bank 9	−133959.3126	0.031	−4099.456	0.47	−62960.877
Bank 10	−814850.5884	0.031	−24936.258	0.47	−382979.777
Bank 11	3725.324685	0.031	114.003	0.47	1750.903
Bank 12	−56356.44171	0.031	−1724.634	0.47	−26487.528
Bank 13	−26432.05647	0.031	−808.880	0.47	−12423.067
Bank 14	−14388.27417	0.031	−440.314	0.47	−6762.489

Banks	Profit from brand	Discount rate of brand strength	Brand value (000)	Risk free rate	Brand value (000)
Bank 1	352099.8586	0.031	10775.046	0.47	165486.934
Bank 2	97118.58721	0.031	2972.047	0.47	45645.736
Bank 3	326764.7675	0.031	9999.736	0.47	153579.441
Bank 4	−16007.36226	0.031	−489.861	0.47	−7523.460
Bank 5	−42761.43897	0.031	−1308.596	0.47	−20097.876
Bank 6	−151512.8316	0.031	−4636.633	0.47	−71211.031
Bank 7	−46020.41943	0.031	−1408.328	0.47	−21629.597
Bank 8	−32893.10221	0.031	−1006.603	0.47	−15459.758
Bank 9	−133959.3126	0.031	−4099.456	0.47	−62960.877
Bank 10	−814850.5884	0.031	−24936.258	0.47	−382979.777
Bank 11	3725.324685	0.031	114.003	0.47	1750.903
Bank 12	−56356.44171	0.031	−1724.634	0.47	−26487.528
Bank 13	−26432.05647	0.031	−808.880	0.47	−12423.067
Bank 14	−14388.27417	0.031	−440.314	0.47	−6762.489

Source(s): Authors' calculation