Table 5 Banks' brand value in the third... | Emerald Publishing

Table 5

Banks' brand value in the third business year

Banks	Profit from brand	Discount rate of brand strength	Brand value (000) (Discount rate)	Risk free rate	Brand value (000) (Risk free rate)
Bank 1	120666.6998	0.028	3414.163	0.017	2.001861
Bank 2	106260.13	0.028	3006.541	0.017	1.762856
Bank 3	330825.3246	0.028	9360.426	0.017	5.488392
Bank 4	−33110.2489	0.028	−936.827	0.017	−549,299
Bank 5	−26742.42233	0.028	−756.654	0.017	−443,657
Bank 6	−248386.2799	0.028	−7027.882	0.017	−4.120728
Bank 7	−31352.9973	0.028	−887.107	0.017	−520,146
Bank 8	247687.512	0.028	7008.111	0.017	4.109136
Bank 9	−268713.8074	0.028	−7603.032	0.017	−4.457962
Bank 10	−493409.3487	0.028	−13960.604	0.017	−8.185661
Bank 11	5826.003779	0.028	164.842	0.017	96,653
Bank 12	−5978.395996	0.028	−169.154	0.017	−99,182
Bank 13	−4057.534152	0.028	−114.805	0.017	−67,314
Bank 14	−46136.01532	0.028	−1305.380	0.017	−765,396
Bank 15	−6965.452519	0.028	−197.082	0.017	−115,557

Banks	Profit from brand	Discount rate of brand strength	Brand value (000)(Discount rate)	Risk free rate	Brand value (000)(Risk free rate)
Bank 1	120666.6998	0.028	3414.163	0.017	2.001861
Bank 2	106260.13	0.028	3006.541	0.017	1.762856
Bank 3	330825.3246	0.028	9360.426	0.017	5.488392
Bank 4	−33110.2489	0.028	−936.827	0.017	−549,299
Bank 5	−26742.42233	0.028	−756.654	0.017	−443,657
Bank 6	−248386.2799	0.028	−7027.882	0.017	−4.120728
Bank 7	−31352.9973	0.028	−887.107	0.017	−520,146
Bank 8	247687.512	0.028	7008.111	0.017	4.109136
Bank 9	−268713.8074	0.028	−7603.032	0.017	−4.457962
Bank 10	−493409.3487	0.028	−13960.604	0.017	−8.185661
Bank 11	5826.003779	0.028	164.842	0.017	96,653
Bank 12	−5978.395996	0.028	−169.154	0.017	−99,182
Bank 13	−4057.534152	0.028	−114.805	0.017	−67,314
Bank 14	−46136.01532	0.028	−1305.380	0.017	−765,396
Bank 15	−6965.452519	0.028	−197.082	0.017	−115,557

Source(s): Authors' calculation