Table 1

Description of the analyzed projects

Sprint project codeAim of the project
S1Transforming an existing product into the on-the-go format
S2Reshaping the packaging of baby shampoos
S3Launching a well-established product in a new market
S4Reaching the market with a new product as soon as possible
S5Understanding how to develop something completely new
S6Framing the problem surrounding an abstract idea

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