Table 3

Microfoundations of design sprint in highly regulated markets

Design Sprint
In non-regulated marketsIn highly regulated markets
MicrofoundationsKnapp et al. (2016); Dell'Era et al. (2020); Magistretti et al. (2020b)(Emerging from the J&J case)
Felin et al. (2012) 
IndividualTeam
Diversity of backgrounds
Defined number of members with specific roles, on average 7
Presence of a Decider within the company
Corporate participants
Team
Diversity of backgrounds
Collaboration among different team members, coming from different companies
Absence of hierarchy between companies
Corporate and non- corporate participants
ProcessTime
Five-day process (i.e., Map, Sketch, Define Prototype and Test)
Fast product crafting and launch to get feedback
Time
Focus on experimentation of insights and rough ideas
De-risk as soon as possible
Early understanding of value creation
StructureTools
Ability to interact with experts
Leverage prototypes to validate hypotheses
Tools
Prototype and pretotype ideas
Brokering experience during debates within and across organizational boundaries
Real-time visualization

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