Microfoundations of design sprint in highly regulated markets
| Design Sprint | ||
|---|---|---|
| In non-regulated markets | In highly regulated markets | |
| Microfoundations | Knapp et al. (2016); Dell'Era et al. (2020); Magistretti et al. (2020b) | (Emerging from the J&J case) |
| Felin et al. (2012) | ||
| Individual | Team Diversity of backgrounds Defined number of members with specific roles, on average 7 Presence of a Decider within the company Corporate participants | Team Diversity of backgrounds Collaboration among different team members, coming from different companies Absence of hierarchy between companies Corporate and non- corporate participants |
| Process | Time Five-day process (i.e., Map, Sketch, Define Prototype and Test) Fast product crafting and launch to get feedback | Time Focus on experimentation of insights and rough ideas De-risk as soon as possible Early understanding of value creation |
| Structure | Tools Ability to interact with experts Leverage prototypes to validate hypotheses | Tools Prototype and pretotype ideas Brokering experience during debates within and across organizational boundaries Real-time visualization |
| Design Sprint | ||
|---|---|---|
| In non-regulated markets | In highly regulated markets | |
| Microfoundations | (Emerging from the J&J case) | |
| Individual | ||
| Process | ||
| Structure | ||
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