Table 9 Selection of qualitative... | Emerald Publishing

Table 9

Selection of qualitative excerpts about the tendency to propagate individual or collective keywords over episodes

Second-order code	Evidences from selection	Evidences from synthesis
Propagation individual keywords	“I accept what the majority has chosen … they are important values that I share. The fact is that my values do not change … I carry them with me the majority of times, I think.”	“… I preferred Brave [individual keyword] because it narrowed down a more personal aspect of what I was facing… the group one was Daring Action”
	“… I varied once so as not to be repetitive, but if I had been on my own throughout the whole project I would have always kept Passion, Determination and Courage [individual keywords].”	“… [during the process] we evolved together but keeping our individuality … You need to understand your vertical to understand how to fit into the whole.”
	“I think a distinction needs to be made… the words that came out at the group level make sense for the change the company is facing … [during the process] I chose other words because they seemed closer to the type of challenge I was facing.”	"… Your viewpoint is important because perhaps you are moving ahead of others and you can add nuances to others' perspective … I proposed “Ecosystem [individual keyword]”
Propagation collective keywords	“… The emerging similarities surprised me … Discovering that people from different areas believe in a very similar vision of the future was a surprise. ”	"… Create a collage out of snippets of individual stories, making the individual drives and struggles sharable or collectively ownable …"
	“… When I took the keywords brought by other colleagues it was because I tried to be inspired by what others had done … I chose the ones that were most in line with what I thought …”	” … with Fluidity in the way of working [group keyword] I think we captured all. Strategic Thinking” and Collaboration [individual keywords] then seemed to me describing just some facets of the same concept. … in the second episode, I choose again Fluidity in the way of working yeah …"
	“During the last few episodes, there were more recurring values because most people were voting for them … I think it happened because they are the essential values in our company, those from which each of us must start to change ourselves …”	“[Synthesis] is confronting because you have find expressions that make sense to everyone and viewpoints are different … the final outcome is stronger because it encapsulates everyone's perspectives…"

Second-order code	Evidences from selection	Evidences from synthesis
Propagation individualkeywords	“I accept what the majority has chosen … they are important values that I share. The fact is that my values do not change … I carry them with me the majority of times, I think.”	“… I preferred Brave [individual keyword] because it narrowed down a more personal aspect of what I was facing… the group one was Daring Action”
	“… I varied once so as not to be repetitive, but if I had been on my own throughout the whole project I would have always kept Passion, Determination and Courage [individual keywords].”	“… [during the process] we evolved together but keeping our individuality … You need to understand your vertical to understand how to fit into the whole.”
	“I think a distinction needs to be made… the words that came out at the group level make sense for the change the company is facing … [during the process] I chose other words because they seemed closer to the type of challenge I was facing.”	"… Your viewpoint is important because perhaps you are moving ahead of others and you can add nuances to others' perspective … I proposed “Ecosystem [individual keyword]”
Propagation collectivekeywords	“… The emerging similarities surprised me … Discovering that people from different areas believe in a very similar vision of the future was a surprise. ”	"… Create a collage out of snippets of individual stories, making the individual drives and struggles sharable or collectively ownable …"
	“… When I took the keywords brought by other colleagues it was because I tried to be inspired by what others had done … I chose the ones that were most in line with what I thought …”	” … with Fluidity in the way of working [group keyword] I think we captured all. Strategic Thinking” and Collaboration [individual keywords] then seemed to me describing just some facets of the same concept. … in the second episode, I choose again Fluidity in the way of working yeah …"
	“During the last few episodes, there were more recurring values because most people were voting for them … I think it happened because they are the essential values in our company, those from which each of us must start to change ourselves …”	“[Synthesis] is confronting because you have find expressions that make sense to everyone and viewpoints are different … the final outcome is stronger because it encapsulates everyone's perspectives…"