Research items
| Variable | Items | Description | Authors |
|---|---|---|---|
| Social Media Technologies (SMTs) | SMT1 | Garrido-Moreno et al. (2018) | |
| SMT2 | Choudhury and Harrigan (2014), Garrido-Moreno et al. (2018) | ||
| SMT3 | YouTube | Choudhury and Harrigan (2014), Garrido-Moreno et al. (2018), Sigala (2011) | |
| SMT4 | Choudhury and Harrigan (2014) | ||
| SMT5 | Blogs | Choudhury and Harrigan (2014) | |
| SMT6 | Wiki | Sigala (2011) | |
| SMT7 | Discussion forums | Choudhury and Harrigan (2014), Garrido-Moreno et al. (2018), Sigala (2011) | |
| TechnologicalKnowledge Competences (TKCs) | TKC1 | Capability to obtain information about the status and the progress of relevant social media | Real et al. (2006) |
| TKC2 | Capability to generate advanced social media | ||
| TKC3 | Capability to assimilate new and useful social media or social media with proven potential | ||
| TKC4 | Capability to attract and retain qualified technical staff with knowledge in social media | ||
| TKC5 | Capability to dominate, generate or absorb basic and key knowledge in social media | ||
| TKC6 | Effectiveness in setting up programs oriented to internal development of technological or technological competences to use and improve social media in the organization | ||
| TKC7 | Capability to achieve an effective collaboration with other department/unit in social media | ||
| TKC8 | Effectiveness in definition of monitoring and revising instruments of social media | ||
| TKC9 | Effectiveness in the development of appropriate training programs to enable the technological knowledge base of social media | ||
| Organizational Learning (OL) | OL1 | The organization has learned or acquired much new and relevant knowledge over the last three years | Aragón-Correa et al. (2007), García-Morales et al. (2006) |
| OL2 | Organizational members have acquired some critical capacities and skills over the last three years | ||
| OL3 | The organization’s performance has been influenced by new learning it has acquired over the past three years | ||
| OL4 | The organization is a learning organization | ||
| Organizational Performance (OP) | OP1 | Return on investment (ROI) | Murray and Kotabe (1999), Venkatraman and Ramanujam (1986) |
| OP2 | Return on equity (ROE) | Murray and Kotabe (1999), Venkatraman and Ramanujam (1986) | |
| OP3 | Return on sales (ROS) | Murray and Kotabe (1999) | |
| OP4 | Return on assets (ROA) | Venkatraman and Ramanujam (1986) | |
| OP5 | Recovery of investment | Venkatraman and Ramanujam (1986) | |
| OP6 | Market share growth | Murray and Kotabe (1999), Venkatraman and Ramanujam (1986) | |
| OP7 | Sales growth in its main products and/or services | Murray and Kotabe (1999) | |
| Size | SIZE | Number of employees | García-Morales et al. (2006) |
| Sector | SECTOR | Manufacture of basic pharmaceutical products/manufacture of computer, electronic and optical products/manufacture of air and spacecraft and related machinery/manufacture of chemicals and chemical products/manufacture of weapons and ammunition/manufacture of electrical equipment; manufacture of machinery and equipment n.e.c.; manufacture of motor vehicles, trailers and semitrailers/manufacture of other transport equipment except manufacture of ships, air and spacecraft and related machinery/manufacture of medical and dental instruments and supplies/motion picture, video and television program production, sound recording and music publishing activities; programming and broadcasting activities; telecommunications; computer programming, consultancy and related activities; information service activities/scientific research and development | Martín-Rojas et al. (2021) |
| Variable | Items | Description | Authors |
|---|---|---|---|
| Social Media Technologies (SMTs) | SMT1 | ||
| SMT2 | |||
| SMT3 | YouTube | ||
| SMT4 | |||
| SMT5 | Blogs | ||
| SMT6 | Wiki | ||
| SMT7 | Discussion forums | ||
| TechnologicalKnowledge Competences (TKCs) | TKC1 | Capability to obtain information about the status and the progress of relevant social media | |
| TKC2 | Capability to generate advanced social media | ||
| TKC3 | Capability to assimilate new and useful social media or social media with proven potential | ||
| TKC4 | Capability to attract and retain qualified technical staff with knowledge in social media | ||
| TKC5 | Capability to dominate, generate or absorb basic and key knowledge in social media | ||
| TKC6 | Effectiveness in setting up programs oriented to internal development of technological or technological competences to use and improve social media in the organization | ||
| TKC7 | Capability to achieve an effective collaboration with other department/unit in social media | ||
| TKC8 | Effectiveness in definition of monitoring and revising instruments of social media | ||
| TKC9 | Effectiveness in the development of appropriate training programs to enable the technological knowledge base of social media | ||
| Organizational Learning (OL) | OL1 | The organization has learned or acquired much new and relevant knowledge over the last three years | |
| OL2 | Organizational members have acquired some critical capacities and skills over the last three years | ||
| OL3 | The organization’s performance has been influenced by new learning it has acquired over the past three years | ||
| OL4 | The organization is a learning organization | ||
| Organizational Performance (OP) | OP1 | Return on investment (ROI) | |
| OP2 | Return on equity (ROE) | ||
| OP3 | Return on sales (ROS) | ||
| OP4 | Return on assets (ROA) | ||
| OP5 | Recovery of investment | ||
| OP6 | Market share growth | ||
| OP7 | Sales growth in its main products and/or services | ||
| Size | SIZE | Number of employees | |
| Sector | SECTOR | Manufacture of basic pharmaceutical products/manufacture of computer, electronic and optical products/manufacture of air and spacecraft and related machinery/manufacture of chemicals and chemical products/manufacture of weapons and ammunition/manufacture of electrical equipment; manufacture of machinery and equipment n.e.c.; manufacture of motor vehicles, trailers and semitrailers/manufacture of other transport equipment except manufacture of ships, air and spacecraft and related machinery/manufacture of medical and dental instruments and supplies/motion picture, video and television program production, sound recording and music publishing activities; programming and broadcasting activities; telecommunications; computer programming, consultancy and related activities; information service activities/scientific research and development |
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