Table II Influences of digitalization on... | Emerald Publishing

Table II

Influences of digitalization on BM elements and their associations with dynamic capabilities

	Dynamic capabilities (2)
Business model elements (1)	Sensing	Seizing	Reconfiguring
Automotive
Value proposition	Identify possible new/adapted products and services Investigate digital options to improve communication with customers	Adapt toward digital products and services Realize possibilities to improve customer contact	Introduce new (digital) products or services Enhance the existing value proposition Use communication with customers to demonstrate added values
Value creation	Identify necessary employee qualifications Investigate options to support product development processes	Adapt employee competences Support of product development processes Establish collaborations across industry sectors and between companies’ business segments Change partner structure and scope of collaboration	Continuous use of adapted employee qualifications Use of established business relations and interdisciplinary collaborations Use digitalization to Improve business processes, support employees in the value creation and product development processes
Value capture	Identify digital possibilities to capture value	Adapt digital technologies to create revenues with digital products and services	Generate additional or improve existing revenue streams using digital technologies
Media
Value proposition	Identify options to increase speed of generation and reach of media content Identify options to supply different customer groups with tailored content	Personalize media content and channels Use of personalization for advertising purposes Use digital technologies to ensure data security Use of digital channels to increase content accessibility	Introduce new (digital) products or services Enhance the existing value proposition Use of digital technologies to intensify customer contact Use of digital technologies to constantly adapt to customer needs
Value creation	Identify necessary employee qualifications Identify the need for new/adapted media content formats Identify options to increase flexibility in content delivery	Adapt employee competences Introduce new/adapted media content formats Utilize higher accessibility of data Personalization of content Real time automation of processes Simplify/automate processes Change partner structure and scope of collaboration	Use new/adapted media content formats Mobile creation and distribution of media content
Value capture	Identify possibilities to react to low profit margins	Adapt to content platforms and personalization to generate additional revenue	Constant collection of information on customers Use data to understand customer behavior

	Dynamic capabilities (2)
Business model elements (1)	Sensing	Seizing	Reconfiguring
Automotive
Value proposition	Identify possible new/adapted products and servicesInvestigate digital options to improve communication with customers	Adapt toward digital products and servicesRealize possibilities to improve customer contact	Introduce new (digital) products or servicesEnhance the existing value propositionUse communication with customers to demonstrate added values
Value creation	Identify necessary employee qualificationsInvestigate options to support product development processes	Adapt employee competencesSupport of product development processesEstablish collaborations across industry sectors and between companies’ business segmentsChange partner structure and scope of collaboration	Continuous use of adapted employee qualificationsUse of established business relations and interdisciplinary collaborationsUse digitalization to Improve business processes, support employees in the value creation and product development processes
Value capture	Identify digital possibilities to capture value	Adapt digital technologies to create revenues with digital products and services	Generate additional or improve existing revenue streams using digital technologies
Media
Value proposition	Identify options to increase speed of generation and reach of media contentIdentify options to supply different customer groups with tailored content	Personalize media content and channelsUse of personalization for advertising purposesUse digital technologies to ensure data securityUse of digital channels to increase content accessibility	Introduce new (digital) products or servicesEnhance the existing value propositionUse of digital technologies to intensify customer contactUse of digital technologies to constantly adapt to customer needs
Value creation	Identify necessary employee qualificationsIdentify the need for new/adapted media content formatsIdentify options to increase flexibility in content delivery	Adapt employee competencesIntroduce new/adapted media content formatsUtilize higher accessibility of dataPersonalization of contentReal time automation of processesSimplify/automate processesChange partner structure and scope of collaboration	Use new/adapted media content formatsMobile creation and distribution of media content
Value capture	Identify possibilities to react to low profit margins	Adapt to content platforms and personalization to generate additional revenue	Constant collection of information on customersUse data to understand customer behavior