Table II

Information about interviews, interviewees and interview outlines

Internal R&DInternal salesCustomers
Interviews/interviewees7/77/79/10
Duration, avg. range38 min, 20–52 min52 min 33–68 min59 min, 43–92 min
Interviewees’ job positionsRelated to one product type: e.g. managers of development, line, technology center, productThroughout the company: e.g. sales managers, local service division managerIn five companies: e.g. maintenance managers, purchasers, technical managers
Themes of interview outlines (examples, key themes for this paper)Current service offering
Customer expectations and ways of collecting them
Data-enabled services
Current service offering
What is important for customers and their role in service delivery
Data-enabled services and their challenges
Current and intended service use
Experiences and opinions about ManuCo’s services
Needs for knowledge and for new services
Opinions about ManuCo’s example services
New service adoption process

or Create an Account

Close subscription notice
Close access options