Table A2 Overview of sample by country... | Emerald Publishing

Table A2

Overview of sample by country and customer characteristic

Variable	Levels	Percentage of initial sample (n = 2,311)	Percentage of useable sample (n = 1,831)
Country	China	21.8	22.5
	Germany	19.8	19.8
	France	16.0	15.1
	United Kingdom	19.8	19.6
	United States	22.7	22.9
Gender	Male	52.3	52.6
Gender	Female	47.7	48.4
Age	16–25 years	15.9	15.3
	26–35 years	37.0	38.7
	36–45 years	27.2	28.4
	>46 years	19.9	17.6
Professional status	Employee	74.4	75.1
	Entrepreneur	6.8	6.7
	Student	7.4	7.6
	Homemaker	5.5	5.2
	Other	5.9	5.4

Variable	Levels	Percentage of initial sample (n = 2,311)	Percentage of useable sample (n = 1,831)
Country	China	21.8	22.5
	Germany	19.8	19.8
	France	16.0	15.1
	United Kingdom	19.8	19.6
	United States	22.7	22.9
Gender	Male	52.3	52.6
Gender	Female	47.7	48.4
Age	16–25 years	15.9	15.3
	26–35 years	37.0	38.7
	36–45 years	27.2	28.4
	>46 years	19.9	17.6
Professional status	Employee	74.4	75.1
	Entrepreneur	6.8	6.7
	Student	7.4	7.6
	Homemaker	5.5	5.2
	Other	5.9	5.4