Table 3 Means, standard deviations,...

Table 3

Means, standard deviations, correlations and reliability estimates

Construct	Mean	SD	AVE	CR	α	1	2	3	4	5	6
1. Anthropomorphism	3.34	1.69	0.75	0.94	0.91	0.86
2. Social presence	4.31	1.56	0.70	0.92	0.89	0.65	0.84
3. Utilitarian value	3.86	1.45	0.67	0.89	0.83	0.71	0.65	0.82
4. Hedonic value	4.97	1.49	0.73	0.92	0.88	0.50	0.58	0.56	0.85
5. FLE interaction quality	6.14	0.96	0.81	0.93	0.89	0.17	0.30	0.05	0.18	0.90
6. Customer repatronage	5.88	1.57	0.90	0.95	0.89	0.33	0.39	0.24	0.23	0.48	0.95

Construct	Mean	SD	AVE	CR	α	1	2	3	4	5	6
1. Anthropomorphism	3.34	1.69	0.75	0.94	0.91	0.86
2. Social presence	4.31	1.56	0.70	0.92	0.89	0.65	0.84
3. Utilitarian value	3.86	1.45	0.67	0.89	0.83	0.71	0.65	0.82
4. Hedonic value	4.97	1.49	0.73	0.92	0.88	0.50	0.58	0.56	0.85
5. FLE interaction quality	6.14	0.96	0.81	0.93	0.89	0.17	0.30	0.05	0.18	0.90
6. Customer repatronage	5.88	1.57	0.90	0.95	0.89	0.33	0.39	0.24	0.23	0.48	0.95

Note(s): All constructs were measured on seven-point interval scales; SD = standard deviation; AVE = average variance extracted; CR = composite reliability; α = Cronbach's alpha. The square root of the average variance extracted for each construct is indicated in italics on the diagonal of the correlation matrix

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