Table 2 Exploratory factor analysis...

Table 2

Exploratory factor analysis (Stage I) and confirmatory factor analysis (Stage II)

			Study I – EFA*						Study II – CFA**
			EFA loadings after promax rotation
Factor items	Mean	SD	Disposition to engage	Value-in-use (Experience)	Team loyalty	WOM	Engagement on physical platforms	Engagement on virtual platforms	Composite reliability	Cronbach’s alpha	AVE	Mean	SD	λ
	Disposition to engage (Yoshida et al., 2014)									0.77	0.76	0.52
	DE1	3.31	1.36	0.88									3.33	1.33	0.77
DE2	3.43	1.43	0.95									3.41	1.40	0.73
DE3	4.18	1.01	0.63									4.14	1.07	0.67
Value-in-use – Experience (Ranjan and Read, 2016)									0.76	0.75	0.52
ViUE1:	4.46	0.80		0.50	0.38							4.45	0.85	0.83
ViUE2	3.63	1.19		0.98								3.64	1.21	0.68
ViUE3	3.91	1.00		0.82								3.92	0.99	0.64
Team loyalty (Bauer et al., 2008; Yoshida et al., 2014)									0.86	0.85	0.61
LOY1	4.67	0.73			0.97							4.70	0.69	0.78
LOY2	4.56	0.80			0.83							4.56	0.83	0.79
LOY3	4.69	0.70			0.80							4.71	0.69	0.71
LOY4	3.72	1.36			*							na
LOY5	4.05	1.29			*							na
LOY6	4.40	0.89			0.49							4.43	0.91	0.84
Word-of-mouth (WOM) (Jahn and Kunz, 2012)									0.93	0.93	0.81
WOM1	3.93	1.24				0.94						3.94	1.23	0.91
WOM2	3.89	1.26				0.98						3.96	1.22	0.96
WOM3	4.09	1.14				0.77						4.10	1.15	0.83
WOM4	4.39	0.85				*						na
Engagement on physical platforms (NEW SCALE)									0.77	0.76	0.53
FPFYM	2.24	1.43					0.81					2.05	1.36	0.70
FPFAWG	2.06	1.26					0.87					2.08	1.22	0.67
FPFSPB	1.91	1.07					*					na
FPFSUP	2.08	1.27					0.86					2.06	1.26	0.81
FPFHMG	4.22	1.15					*					na
Engagement on virtual platforms (NEW SCALE)									0.76	0.74	0.52
FPFSM	3.87	1.32						0.91				3.93	1.31	0.82
FPFPLSOC	2.84	1.45						0.91				2.96	1.45	0.76
FPFSOC	2.40	1.36						*				na
FPFTV	3.38	1.40						*				na
FPFNWS	4.19	1.00						0.55				4.18	1.02	0.55

			Study I – EFA*						Study II – CFA**
			EFA loadings after promax rotation
Factor items	Mean	SD	Dispositionto engage	Value-in-use(Experience)	Teamloyalty	WOM	Engagementon physicalplatforms	Engagementon virtualplatforms	Compositereliability	Cronbach’salpha	AVE	Mean	SD	λ
	Disposition to engage (Yoshida et al., 2014)									0.77	0.76	0.52
	DE1	3.31	1.36	0.88									3.33	1.33	0.77
DE2	3.43	1.43	0.95									3.41	1.40	0.73
DE3	4.18	1.01	0.63									4.14	1.07	0.67
Value-in-use – Experience (Ranjan and Read, 2016)									0.76	0.75	0.52
ViUE1:	4.46	0.80		0.50	0.38							4.45	0.85	0.83
ViUE2	3.63	1.19		0.98								3.64	1.21	0.68
ViUE3	3.91	1.00		0.82								3.92	0.99	0.64
Team loyalty (Bauer et al., 2008; Yoshida et al., 2014)									0.86	0.85	0.61
LOY1	4.67	0.73			0.97							4.70	0.69	0.78
LOY2	4.56	0.80			0.83							4.56	0.83	0.79
LOY3	4.69	0.70			0.80							4.71	0.69	0.71
LOY4	3.72	1.36			*							na
LOY5	4.05	1.29			*							na
LOY6	4.40	0.89			0.49							4.43	0.91	0.84
Word-of-mouth (WOM) (Jahn and Kunz, 2012)									0.93	0.93	0.81
WOM1	3.93	1.24				0.94						3.94	1.23	0.91
WOM2	3.89	1.26				0.98						3.96	1.22	0.96
WOM3	4.09	1.14				0.77						4.10	1.15	0.83
WOM4	4.39	0.85				*						na
Engagement on physical platforms (NEW SCALE)									0.77	0.76	0.53
FPFYM	2.24	1.43					0.81					2.05	1.36	0.70
FPFAWG	2.06	1.26					0.87					2.08	1.22	0.67
FPFSPB	1.91	1.07					*					na
FPFSUP	2.08	1.27					0.86					2.06	1.26	0.81
FPFHMG	4.22	1.15					*					na
Engagement on virtual platforms (NEW SCALE)									0.76	0.74	0.52
FPFSM	3.87	1.32						0.91				3.93	1.31	0.82
FPFPLSOC	2.84	1.45						0.91				2.96	1.45	0.76
FPFSOC	2.40	1.36						*				na
FPFTV	3.38	1.40						*				na
FPFNWS	4.19	1.00						0.55				4.18	1.02	0.55

Notes:

*Issues with cross-loadings and, or weak loadings (<0.3), therefore excluded for the CFA; **Rotated solution for EFA is PROMAX, total variance extracted by the six factors = 38%, loadings <0.3 are not shown; ***Model fit for CFA: χ² = 425.32; df = 131; χ²/df = 3.25 p ≤ 0.000; standardized RMR = 0.0519; RMSEA = 0.061; CFI = 0.956; TLI = 0.943; GFI = 0.937; AGFI = 0.908; n1 = 602; n2 = 677; ***See Appendix for full item names

Source: Authors’ own work

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