Table 3 Fornell–Larcker criterion and...

Table 3

Fornell–Larcker criterion and HTMT ratios

Construct	CE	VIUEx	LOY	WOM	PHY	VIR
CE	0.72	0.51	0.53	0.41	0.66	0.50
VIUEx	0.47	0.79	0.84	0.57	0.40	0.61
LOY	0.54	0.78	0.77	0.56	0.45	0.59
WOM	0.43	0.53	0.56	0.90	0.33	0.49
PHY	0.65	0.37	0.46	0.33	0.73	0.48
VIR	0.50	0.56	0.60	0.44	0.47	0.72

Construct	CE	VIUEx	LOY	WOM	PHY	VIR
CE	0.72	0.51	0.53	0.41	0.66	0.50
VIUEx	0.47	0.79	0.84	0.57	0.40	0.61
LOY	0.54	0.78	0.77	0.56	0.45	0.59
WOM	0.43	0.53	0.56	0.90	0.33	0.49
PHY	0.65	0.37	0.46	0.33	0.73	0.48
VIR	0.50	0.56	0.60	0.44	0.47	0.72

Notes:

HTMT = heterotrait–monotrait test (Henseler et al., 2015); the italcized diagonal factors are the square roots of all construct AVEs. Above the diagonal factors are the HTMT ratios, and below are the estimated correlations

Source: Authors’ own work

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