Table 5 Fully mediated model Path...

Table 5

Fully mediated model

Path	Estimate	β	CR	p	Result
Disposition to engage → Engagement on physical platforms	0.92	0.65	12.97	***	Statistically significant
Disposition to engage → Engagement on virtual platforms	0.56	0.74	11.24	***	Statistically significant
Disposition to engage → Value-in-use (Experience)	−0.01	−0.07	−0.08	1.00	Not statistically significant
Disposition to engage → Brand loyalty	0.00	0.00	0.01	0.93	Not statistically significant
Disposition to engage → Word-of-mouth	0.24	0.19	2.22	0.02	Not statistically significant
Engagement on virtual platforms → Value-in-use (Experience)	0.96	0.83	10.71	***	Statistically significant
Engagement on physical platforms → Value-in-use (Experience)	−0.04	−0.06	−1.52	0.13	Not statistically significant
Engagement on virtual platforms → Brand loyalty	0.74	0.92	11.58	***	Statistically significant
Engagement on physical platforms → Brand loyalty	−0.02	−0.05	−1.06	0.29	Not statistically significant
Engagement on virtual platforms → Word-of-mouth	0.97	0.70	11.42	***	Statistically significant
Engagement on physical platforms → Word-of-mouth	−0.080	−0.02	−1.06	0.59	Not statistically significant

Path	Estimate	β	CR	p	Result
Disposition to engage → Engagement on physical platforms	0.92	0.65	12.97	***	Statistically significant
Disposition to engage → Engagement on virtual platforms	0.56	0.74	11.24	***	Statistically significant
Disposition to engage → Value-in-use (Experience)	−0.01	−0.07	−0.08	1.00	Not statistically significant
Disposition to engage → Brand loyalty	0.00	0.00	0.01	0.93	Not statistically significant
Disposition to engage → Word-of-mouth	0.24	0.19	2.22	0.02	Not statistically significant
Engagement on virtual platforms → Value-in-use (Experience)	0.96	0.83	10.71	***	Statistically significant
Engagement on physical platforms → Value-in-use (Experience)	−0.04	−0.06	−1.52	0.13	Not statistically significant
Engagement on virtual platforms → Brand loyalty	0.74	0.92	11.58	***	Statistically significant
Engagement on physical platforms → Brand loyalty	−0.02	−0.05	−1.06	0.29	Not statistically significant
Engagement on virtual platforms → Word-of-mouth	0.97	0.70	11.42	***	Statistically significant
Engagement on physical platforms → Word-of-mouth	−0.080	−0.02	−1.06	0.59	Not statistically significant

Notes:

*p < 0.01, model fit: χ² = 582.357; df = 135; χ²/df = 4.32; p = 0.000; ***CFI = 0.933; IFI = 0.934; RMSEA = 0.076; standardized RMR = 0.550; GFI = 0.911; n = 677; β = unstandardized estimate; p = significance

Source: Authors’ own work

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