Table 2 Participants’ demographics... | Emerald Publishing

Table 2

Participants’ demographics

Characteristics	No.	%
Overall, US sample	500	100
Age (years)
18–24	68	13.6
25–34	108	21.6
35–44	113	22.6
45–54	122	24.4
55–64	89	17.8
Previous experience with VTO
Yes	83	16.6
No	383	76.6
Not sure	34	6.8
Education
High school	251	50.2
Bachelor’s degree	143	28.6
Master’s degree	57	11.4
PhD	13	2.6
No degree	36	7.2
Fashion buyers*	376	64.2

Characteristics	No.	%
Overall, US sample	500	100
Age (years)
18–24	68	13.6
25–34	108	21.6
35–44	113	22.6
45–54	122	24.4
55–64	89	17.8
Previous experience with VTO
Yes	83	16.6
No	383	76.6
Not sure	34	6.8
Education
High school	251	50.2
Bachelor’s degree	143	28.6
Master’s degree	57	11.4
PhD	13	2.6
No degree	36	7.2
Fashion buyers*	376	64.2

Note:

*Respondents who bought fashion items in the past two years

Source: Authors’ own work