Skewness and kurtosis
| Variables | Skewness | Std. error of skewness | Kurtosis | Std. error of kurtosis |
|---|---|---|---|---|
| Fashion condition | ||||
| Self-presence | −0.38 | 0.15 | −0.03 | 0.30 |
| Self-explorative engagement | −0.38 | 0.15 | −0.30 | 0.30 |
| Brand cognitive engagement | −0.29 | 0.15 | −0.09 | 0.30 |
| Brand attitude | −0.45 | 0.15 | −0.01 | 0.30 |
| Beauty condition | ||||
| Self-presence | −0.16 | 0.15 | −0.18 | 0.31 |
| Self-explorative engagement | −0.38 | 0.15 | 0.26 | 0.31 |
| Brand cognitive engagement | −0.29 | 0.15 | 0.20 | 0.31 |
| Brand attitude | −0.40 | 0.15 | −0.33 | 0.31 |
| Variables | Skewness | Std. error of skewness | Kurtosis | Std. error of kurtosis |
|---|---|---|---|---|
| Self-presence | −0.38 | 0.15 | −0.03 | 0.30 |
| Self-explorative engagement | −0.38 | 0.15 | −0.30 | 0.30 |
| Brand cognitive engagement | −0.29 | 0.15 | −0.09 | 0.30 |
| Brand attitude | −0.45 | 0.15 | −0.01 | 0.30 |
| Self-presence | −0.16 | 0.15 | −0.18 | 0.31 |
| Self-explorative engagement | −0.38 | 0.15 | 0.26 | 0.31 |
| Brand cognitive engagement | −0.29 | 0.15 | 0.20 | 0.31 |
| Brand attitude | −0.40 | 0.15 | −0.33 | 0.31 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.