Table 3

Customer experience management model summary

ModelRR squareAdjusted R squareStd. Error of the estimateChange statistics
R square changeF changedf1df2Sig. F change
10.744a0.5540.5490.515200.554106.7511860.000
20.820b0.6730.6650.443800.11930.8991850.000
30.831c0.6900.6790.434360.0174.7321840.032

Note(s): a. Predictors: (Constant), Virtual Interaction

b. Predictors: (Constant), Virtual Interaction, Service Interaction

c. Predictors: (Constant), Virtual Interaction, Service Interaction, Physical Interaction

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