Table 2 Summary results of measurement...

Table 2

Summary results of measurement

Construct	Number of items	Cronbach's alpha	Factor loadings	CR	AVE
INT	3	0.971	0.947–0.983	0.972	0.920
ATT	5	0.941	0.793–0.923	0.944	0.770
PBC	4	0.884	0.667–0.919	0.889	0.670
SN	3	0.960	0.920–0.938	0.961	0.891
BC	3	0.851	0.685–0.921	0.856	0.668
PR	3	0.894	0.797–0.915	0.897	0.744

Construct	Number of items	Cronbach's alpha	Factor loadings	CR	AVE
INT	3	0.971	0.947–0.983	0.972	0.920
ATT	5	0.941	0.793–0.923	0.944	0.770
PBC	4	0.884	0.667–0.919	0.889	0.670
SN	3	0.960	0.920–0.938	0.961	0.891
BC	3	0.851	0.685–0.921	0.856	0.668
PR	3	0.894	0.797–0.915	0.897	0.744

Note(s): INT = purchase intention; ATT = attitude; PBC = perceived behavioural control; SN = subjective norm; BC = brand consciousness; PR = perceived risk

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