Table 3 Mean, SD, square roots of AVE...

Table 3

Mean, SD, square roots of AVE and correlations between constructs

	Mean	SD	INT	ATT	PBC	SN	BC	PR
INT	2.784	1.459	0.959
ATT	2.678	1.296	0.825	0.878
PBC	4.226	1.552	0.466	0.476	0.818
SN	2.747	1.312	0.683	0.744	0.476	0.944
BC	4.289	1.173	−0.289	−0.215	−0.153	−0.164	0.817
PR	5.057	1.304	−0.497	−0.465	−0.156	−0.417	0.458	0.862

	Mean	SD	INT	ATT	PBC	SN	BC	PR
INT	2.784	1.459	0.959
ATT	2.678	1.296	0.825	0.878
PBC	4.226	1.552	0.466	0.476	0.818
SN	2.747	1.312	0.683	0.744	0.476	0.944
BC	4.289	1.173	−0.289	−0.215	−0.153	−0.164	0.817
PR	5.057	1.304	−0.497	−0.465	−0.156	−0.417	0.458	0.862

Note(s): INT = purchase intention; ATT = attitude; PBC = perceived behavioural control; SN = subjective norm; BC: brand consciousness, PR = perceived risk. Italic diagonal elements are the square root of AVE; values below the diagonal are correlations

[ViewLarge]

Sharing Unavailable