Table II.

Brief history of Amazon vs Gmarket in the Chinese market

AmazonGmarket
1994 founded by Jeff Bezos2000 founded
1995 launched2006 listed in NASDAQ
2004 by buying JoJo2009 hold at least 67 per cent of share by eBay
2011 Amazon.cn2013 Chinese web page and offer haitao business
2014.11.11 Haitao part 

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