Table I Convergent validity for the...

Table I

Convergent validity for the measurement model

	ATT	BI	PEU	PU	SN	CA	CR	AVE
ATT1	0.819	0.375	0.523	0.454	0.386	0.731	0.849	0.652
ATT2	0.854	0.386	0.522	0.404	0.303
ATT3	0.746	0.363	0.449	0.44	0.373
BI1	0.431	0.825	0.358	0.287	0.212	0.829	0.898	0.747
BI2	0.404	0.913	0.299	0.321	0.273
BI3	0.366	0.853	0.275	0.28	0.322
PEU1	0.469	0.221	0.718	0.548	0.232	0.757	0.835	0.504
PEU2	0.307	0.267	0.628	0.282	0.181
PEU3	0.475	0.331	0.755	0.356	0.295
PEU4	0.368	0.223	0.726	0.333	0.264
PEU5	0.528	0.25	0.717	0.309	0.227
PU1	0.454	0.318	0.444	0.828	0.261	0.834	0.890	0.668
PU2	0.413	0.233	0.423	0.803	0.358
PU3	0.433	0.332	0.463	0.846	0.387
PU4	0.453	0.234	0.409	0.793	0.303
SN1	0.331	0.231	0.241	0.285	0.750	0.751	0.858	0.669
SN2	0.375	0.288	0.295	0.305	0.852
SN3	0.369	0.243	0.293	0.389	0.847

	ATT	BI	PEU	PU	SN	CA	CR	AVE
ATT1	0.819	0.375	0.523	0.454	0.386	0.731	0.849	0.652
ATT2	0.854	0.386	0.522	0.404	0.303
ATT3	0.746	0.363	0.449	0.44	0.373
BI1	0.431	0.825	0.358	0.287	0.212	0.829	0.898	0.747
BI2	0.404	0.913	0.299	0.321	0.273
BI3	0.366	0.853	0.275	0.28	0.322
PEU1	0.469	0.221	0.718	0.548	0.232	0.757	0.835	0.504
PEU2	0.307	0.267	0.628	0.282	0.181
PEU3	0.475	0.331	0.755	0.356	0.295
PEU4	0.368	0.223	0.726	0.333	0.264
PEU5	0.528	0.25	0.717	0.309	0.227
PU1	0.454	0.318	0.444	0.828	0.261	0.834	0.890	0.668
PU2	0.413	0.233	0.423	0.803	0.358
PU3	0.433	0.332	0.463	0.846	0.387
PU4	0.453	0.234	0.409	0.793	0.303
SN1	0.331	0.231	0.241	0.285	0.750	0.751	0.858	0.669
SN2	0.375	0.288	0.295	0.305	0.852
SN3	0.369	0.243	0.293	0.389	0.847

Notes: Diagonal values indicate the square root of average variance extracted from observed variables and the off-diagonal values indicate correlations between constructs. ATT, attitude toward use; BI, behavioral intention; PEU, perceived use of ease; PU, perceived usefulness; SN, subjective norm

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