Descriptive statistics of survey responses
| Response items | Average | SD | Variance |
|---|---|---|---|
| Frequency of exposure to sustainability content | |||
| Climate change | 35,185 | 92,492 | 855 |
| Consumption of natural resources | 31,070 | 101,055 | 1,021 |
| Recycle | 32,196 | 106,299 | 1,130 |
| Animals treatment | 33,767 | 105,566 | 1,114 |
| Pollution | 35,256 | 98,969 | 979 |
| Alternative transports | 28,426 | 106,235 | 1,129 |
| Gas emissions | 24,326 | 107,384 | 1,153 |
| Equality | 40,184 | 97,165 | 944 |
| Fight against Racism | 41,806 | 85,170 | 725 |
| Fight against (Cyber)Bullying | 35,880 | 97,963 | 960 |
| Gender identity | 41,028 | 92,877 | 863 |
| Freedom of expression | 41,111 | 94,827 | 899 |
| Freedom of worship | 34,120 | 113,778 | 1,295 |
| Freedom of political thought | 33,814 | 121,656 | 1,480 |
| Social solidarity | 38,326 | 101,386 | 1,028 |
| Frequency of sustainability advocacy | |||
| Making recycling | 22,593 | 131,800 | 1,737 |
| Cleaning up beaches and streets | 21,343 | 116,361 | 1,354 |
| Energy saving | 22,642 | 121,055 | 1,465 |
| Preserving natural resources | 23,395 | 126,457 | 1,599 |
| Using alternative transports | 21,408 | 119,704 | 1,433 |
| Limiting the use of plastic | 25,209 | 131,784 | 1,737 |
| Vegetarian/vegan fooding | 18,318 | 114,643 | 1,314 |
| Choosing products with low environmental impact | 23,239 | 127,872 | 1,635 |
| Fight against discrimination | 29,721 | 126,016 | 1,588 |
| Fight against (cyber)bullying | 24,815 | 124,625 | 1,553 |
| Defense of freedom of expression | 29,858 | 131,829 | 1,738 |
| Support people in situations of disadvantage | 27,123 | 130,520 | 1,704 |
| Fight against violence on women | 32,477 | 122,162 | 1,492 |
| Fight against revenge porn | 25,540 | 133,287 | 1,777 |
| Frequency of sustainable habits | |||
| Close the water tap/Turn off lights and appliances | 45,421 | 88,578 | 785 |
| Using alternative transports | 44,883 | 86,663 | 751 |
| Eating vegetarian/vegan | 42,254 | 97,415 | 949 |
| Avoid disposable products | 38,952 | 126,358 | 1,597 |
| Taking care of public spaces | 31,535 | 122,271 | 1,495 |
| Charity | 21,308 | 128,249 | 1,645 |
| Remove food waste | 26,651 | 143,204 | 2,051 |
| Volunteering | 36,132 | 112,339 | 1,262 |
| Frequency of sustainable purchases | |||
| Cruelty free | 22,689 | 127,624 | 1,629 |
| Healthy | 24,550 | 115,948 | 1,344 |
| Low environmental impact | 22,714 | 121,302 | 1,471 |
| Vegetarian, vegan | 20,676 | 113,003 | 1,277 |
| Second hand/refurbished | 23,286 | 116,226 | 1,351 |
| Response items | Average | SD | Variance |
|---|---|---|---|
| 35,185 | 92,492 | 855 | |
| 31,070 | 101,055 | 1,021 | |
| 32,196 | 106,299 | 1,130 | |
| 33,767 | 105,566 | 1,114 | |
| 35,256 | 98,969 | 979 | |
| 28,426 | 106,235 | 1,129 | |
| 24,326 | 107,384 | 1,153 | |
| 40,184 | 97,165 | 944 | |
| 41,806 | 85,170 | 725 | |
| 35,880 | 97,963 | 960 | |
| 41,028 | 92,877 | 863 | |
| 41,111 | 94,827 | 899 | |
| 34,120 | 113,778 | 1,295 | |
| 33,814 | 121,656 | 1,480 | |
| 38,326 | 101,386 | 1,028 | |
| 22,593 | 131,800 | 1,737 | |
| 21,343 | 116,361 | 1,354 | |
| 22,642 | 121,055 | 1,465 | |
| 23,395 | 126,457 | 1,599 | |
| 21,408 | 119,704 | 1,433 | |
| 25,209 | 131,784 | 1,737 | |
| 18,318 | 114,643 | 1,314 | |
| 23,239 | 127,872 | 1,635 | |
| 29,721 | 126,016 | 1,588 | |
| 24,815 | 124,625 | 1,553 | |
| 29,858 | 131,829 | 1,738 | |
| 27,123 | 130,520 | 1,704 | |
| 32,477 | 122,162 | 1,492 | |
| 25,540 | 133,287 | 1,777 | |
| 45,421 | 88,578 | 785 | |
| 44,883 | 86,663 | 751 | |
| 42,254 | 97,415 | 949 | |
| 38,952 | 126,358 | 1,597 | |
| 31,535 | 122,271 | 1,495 | |
| 21,308 | 128,249 | 1,645 | |
| 26,651 | 143,204 | 2,051 | |
| 36,132 | 112,339 | 1,262 | |
| 22,689 | 127,624 | 1,629 | |
| 24,550 | 115,948 | 1,344 | |
| 22,714 | 121,302 | 1,471 | |
| 20,676 | 113,003 | 1,277 | |
| 23,286 | 116,226 | 1,351 |
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