Table 1 The competitive empathy catalyst... | Emerald Publishing

Table 1

The competitive empathy catalyst tool

Orientation
Common vision and mission Do the company and its competitors share a common view of the world’s evolution? To what extent does the competitors’ strategic intent match the company’s one?	Shared purpose Is there a common “reason why” the company and its competitors may share, to the benefit of itself and the whole ecosystem?	Non-conflicting strategic goals Are there any goals the competitors set that would not necessarily lead to conflicting outcomes? If the company were in its place, what objectives would it set? Would any of these objectives lead to common interests?
Execution
Symmetric value mechanisms Are the company’s and its competitors’ value creation, delivery and capture mechanisms to some extent similar and symmetric?	Synergies What are the touchpoints between the company’s and its competitors’ business model – in terms of activities, processes, resources and assets – that could generate positive effects for both parties if collectively leveraged?	Complementarities What are the dual elements between the company’s and its competitors’ business model that could increase the value created, delivered and captured if collectively bundled?
Foundation
Relatable culture Do the company and its competitors share a pattern of basic assumptions that help them frame, interpret and respond to internal and external reality in a similar way?	Similar values and beliefs Do the company and its competitors have similar standards to tell what is “right” or “wrong,” “better” or “worse?”	Resembling corporate identity Do the company and its competitors use visible and tangible representations of their organization (such as logos, products, visual materials and communications) that make them perceived similarly by customers and other stakeholders?