Table 1.

Estimation results: exit, booking and revisit probabilities

Variable nameVariableExit, fBooking, bRevisit, r
Discount rate (price effect)d−0.375 (0.000)0.935 (0.000)0.835 (0.000)
Page requestsn−2.403 (0.000)0.168 (0.020)0.137 (0.000)
Page view timeν−2598.882 (0.000)  
ω8214.663 (0.000)  
Repeated visits1{v = 1}−0.756 (0.000)1.715 (0.000)1.241 (0.000)
1{v = 2}−0.830 (0.000)2.337 (0.000)2.122 (0.000)
1{v= 3}−0.901 (0.000)2.093 (0.000)2.153 (0.000)
1{v> 3}−0.789 (0.000)2.039 (0.000)3.252 (0.000)
Inter-visit timeτ0.003 (0.000)−0.0148 (0.001)−0.002 (0.050)
Constant0.893 (0.000)−5.155 (0.000)−2.338 (0.000)
 Observations298361422513905
Log likelihood−17070.915−1353.218−6303.1642

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