Table I.

Factors extracted after conducting principal component analysis

Factor extracted1234567
Factor 1: Entertainment
Dance/bar0.862      
Active atmosphere0.820      
Dining/restaurant0.646      
Events0.643      
Friends’ oriented0.527      
Factor 2: Characteristics of Rocha
Safety 0.785     
Friendly locals 0.751     
Family-oriented 0.688     
Rocha’s atmosphere 0.590     
Quiet place 0.398     
Factor 3: Relaxation
Rest and relax  0.788    
Escape from everyday life  0.764    
Sun/beach  0.690    
Quietness  0.556    
Walking on the beach  0.516    
Factor 4: Nature
Natural areas   0.707   
Sightseeing   0.688   
Walking on the beach   0.498   
Birdwatching   0.492   
Different place   0.443   
Factor 5: Sports
Surf    0.775  
Fishing    0.707  
General sports    0.584  
Events    0.325  
Camping    0.312  
Factor 6: Activities and tours
Shopping     0.792 
Historic sites/lighthouses     0.588 
Fishing     0.447 
Birdwatching     0.423 
Family-oriented     0.335 
Factor 7: Camping
Camping      0.766
Dining/restaurant      −0.401
Friends’ oriented      0.344
Birdwatching      0.316
Eigenvalue5.063.152.131.501.431.111.00
% of variance20.2312.588.536.015.734.464.00
Total variance explained (%)61.54

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