Mean scores of final cluster centres
| Factors | Entertain-ment seekers | Rocha followers | Relax and activities seekers | Active tourists | ANOVA results | Significance |
|---|---|---|---|---|---|---|
| N = 35 | N = 108 | N = 98 | N = 49 | F | p-valuea | |
| 12.1% | 37.2% | 33.8% | 16.9% | statistic | ||
| Entertainment | 0.430 | −0.029 | −0.008 | −0.227 | 3.10 | 0.027 |
| Characterstics of Rocha | −0.313 | 0.830 | −0.737 | −0.132 | 80.02 | 0.000 |
| Relaxation | −1.990 | 0.263 | 0.328 | 0.184 | 115.36 | 0.000 |
| Nature | −0.270 | −0.045 | −0.111 | 0.514 | 5.94 | 0.001 |
| Sports | −0.140 | −0.166 | −0.222 | 0.909 | 19.43 | 0.000 |
| Activities and tours | −0.180 | −0.357 | 0.550 | −0.184 | 18.19 | 0.000 |
| Camping | 0.125 | −0.347 | −0.365 | 1.405 | 71.01 | 0.000 |
| Factors | Entertain-ment seekers | Rocha followers | Relax and activities seekers | Active tourists | ANOVA results | Significance |
|---|---|---|---|---|---|---|
| 12.1% | 37.2% | 33.8% | 16.9% | statistic | ||
| Entertainment | −0.029 | −0.008 | −0.227 | 3.10 | 0.027 | |
| Characterstics of Rocha | − | − | −0.132 | 80.02 | 0.000 | |
| Relaxation | − | 115.36 | 0.000 | |||
| Nature | −0.270 | −0.045 | −0.111 | 5.94 | 0.001 | |
| Sports | −0.140 | −0.166 | −0.222 | 19.43 | 0.000 | |
| Activities and tours | −0.180 | − | −0.184 | 18.19 | 0.000 | |
| Camping | − | − | 71.01 | 0.000 |
Notes:
aThe mean difference is significant (p < 0.05)
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