Sociodemographic, travel behaviour and daily individual expenditure in Rocha for the sample and the four segments obtained
| Variables | Sample N = 290 100% | Entertainment seekers N = 35 12.1% | Rocha followers N = 108 37.2% | Relax and activities seekers N = 98 33.8% | Active tourists N = 49 16.9% |
|---|---|---|---|---|---|
| Sociodemographics | |||||
| Gender | Female (52.8%) | Male (57.1%) | Female (59.3%) | Male (52.0%) | Female (55.1%) |
| Age | 30-39 (33.4%) | 20-29 (45.7%) | 30-39 (43.5%) | 20-29 (32.7%) | 20-29 (36.7%) |
| INSE (socioeconomic index) | High (71.4%) | High (74.3%) | High (69.4%) | High (74.5%) | High (67.3%) |
| Travel behaviour variables | |||||
| Main place of stay | La Paloma (21.0%) | Punta del Diablo (34.3%) | La Paloma (28.7%) | La Paloma (17.3%) | Santa Teresa (20.4%) |
| Sources of information | Own knowledge (84.8%) | Own knowledge (74.3%) | Own knowledge (85.2%) | Own knowledge (85.7%) | Own knowledge (89.8%) |
| Trip planning anticipation | Less than a month (37.9%) | No planning (48.6%) | Less than a month (36.4%) | Less than a month (40.8%) | Less than a month (42.9%) |
| Length of stay | 3-7 nights (40.7%) | 1-2 nights (22.9%) For the day (22.9%) | 3-7 nights (38.9%) | 3-7 nights (40.8%) | 3-7 nights (36.7%) |
| TPC | Families (45.5%) | Friends (48.6%) | Families (50.9%) | Families (43.9%) | Families (42.9%) |
| Transportation | Own car (59.7%) | Own car (65.7%) | Own car (63.9%) | Own car (59.2%) | Own car (46.9%) |
| Accommodation | Rented house w/ family (25.5%) | Rented house w/ friends (25.7%) | Rented house w/ family (30.8%) | Rented house w/ family (22.4%) | Camping (34.7%) |
| Daily individual expenditure in Rocha Department | |||||
| Accommodation | Second home/no spending 35.5% | Second home/no spending 45.7% | Second home/no spending 29.6% | Second home/no spending 42.9% | Second home/no spending 26,5% US$10-30 (26.5%) |
| Food and beverage | US$10-30 (61.7%) | US$10-30 (54.3%) | US$10-30 (64.8%) | US$10-30 (58.2%) | US$10-30 (67.3%) |
| Shopping items | Less than US$15 (71.0%) | Less than US$15 74.3% | Less than US$15 (70.4%) | Less than US$15 71.4% | Less than US$15 69.4% |
| Variables | Sample | Entertainment seekers | Rocha followers | Relax and activities seekers | Active tourists |
|---|---|---|---|---|---|
| Gender | Female (52.8%) | Male (57.1%) | Female (59.3%) | Male (52.0%) | Female (55.1%) |
| Age | 30-39 (33.4%) | 20-29 (45.7%) | 30-39 (43.5%) | 20-29 (32.7%) | 20-29 (36.7%) |
| INSE (socioeconomic index) | High (71.4%) | High (74.3%) | High (69.4%) | High (74.5%) | High (67.3%) |
| Main place of stay | La Paloma (21.0%) | Punta del Diablo (34.3%) | La Paloma (28.7%) | La Paloma (17.3%) | Santa Teresa (20.4%) |
| Sources of information | Own knowledge (84.8%) | Own knowledge (74.3%) | Own knowledge (85.2%) | Own knowledge (85.7%) | Own knowledge (89.8%) |
| Trip planning anticipation | Less than a month (37.9%) | No planning (48.6%) | Less than a month (36.4%) | Less than a month (40.8%) | Less than a month (42.9%) |
| Length of stay | 3-7 nights (40.7%) | 1-2 nights (22.9%) | 3-7 nights (38.9%) | 3-7 nights (40.8%) | 3-7 nights (36.7%) |
| TPC | Families (45.5%) | Friends (48.6%) | Families (50.9%) | Families (43.9%) | Families (42.9%) |
| Transportation | Own car (59.7%) | Own car (65.7%) | Own car (63.9%) | Own car (59.2%) | Own car (46.9%) |
| Accommodation | Rented house w/ family (25.5%) | Rented house w/ friends (25.7%) | Rented house w/ family | Rented house w/ family (22.4%) | Camping |
| Accommodation | Second home/no spending | Second home/no spending | Second home/no spending | Second home/no spending | Second home/no spending |
| Food and beverage | US$10-30 (61.7%) | US$10-30 (54.3%) | US$10-30 (64.8%) | US$10-30 (58.2%) | US$10-30 (67.3%) |
| Shopping items | Less than US$15 (71.0%) | Less than US$15 74.3% | Less than US$15 (70.4%) | Less than US$15 71.4% | Less than US$15 69.4% |
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