Interviewees in the study
| Interviewee reference # | Interviewee role |
|---|---|
| 1 | The tourism strategist at the municipality. Responsible for questions related to tourism and events |
| 2 | CEO, organizer of one of the biggest youth sports events in the region and also in Sweden |
| 3 | Head of the board of the hallmark music festival of Östersund |
| 4 | Local events champion that has been involved in a number of major events locally throughout the years, has served on numerous boards from winter sports to music festivals |
| 5 | Owner and organizer at one of the main cultural venues in Östersund, also involved in a number of local festivals and smaller cultural events in the municipality |
| 6 | Director at the region-wide Destination Management Organization |
| 7 | Events manager for a local top-tier sports team |
| 8 | President of the organizational committee of an annual winter sports event |
| 9 | Developer/strategist at the city's destination company/destination brand |
| Interviewee reference # | Interviewee role |
|---|---|
| 1 | The tourism strategist at the municipality. Responsible for questions related to tourism and events |
| 2 | CEO, organizer of one of the biggest youth sports events in the region and also in Sweden |
| 3 | Head of the board of the hallmark music festival of Östersund |
| 4 | Local events champion that has been involved in a number of major events locally throughout the years, has served on numerous boards from winter sports to music festivals |
| 5 | Owner and organizer at one of the main cultural venues in Östersund, also involved in a number of local festivals and smaller cultural events in the municipality |
| 6 | Director at the region-wide Destination Management Organization |
| 7 | Events manager for a local top-tier sports team |
| 8 | President of the organizational committee of an annual winter sports event |
| 9 | Developer/strategist at the city's destination company/destination brand |