Table 1

Literature review summary

SourceType of studyContribution to literature*
Löchtefeld et al. (2013) Empirical – ExperimentEvaluated the effectiveness of personalized recommendations in augmented reality applications in the context of increasing paper leaflet views
Hiranandani et al. (2017), Tanmay and Ayush (2019) Empirical – ExperimentImproved visual representation of personalized recommendations in augmented reality applications
Cruz et al. (2019) Empirical – ExperimentTested the general applicability of personalized recommendations in augmented reality applications
Márquez and Ziegler (2020) Empirical – ExperimentEvaluated the acceptance of personalized recommendations in augmented reality applications when shopping for home appliances
Joerβ et al. (2021) Empirical – ExperimentEvaluated the effectiveness of personalized recommendations in augmented reality applications shifting customer product choice to sustainable products
Lavoye et al. (2021) Conceptual – Literature ReviewHighlighted lack of studies addressing personalized recommendations in augmented reality applications

Note(s): *Regarding personalized recommendations in augmented reality applications

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