Demographics
| N | % | N | % | ||
|---|---|---|---|---|---|
| Age (Mage = 37.38 years; σ = 12.06) | Country of Origin (GER 229; AUT 17; SUI 6) | ||||
| Gender | Education | ||||
| Male | 118 | 46.8% | High School | 16 | 6.3% |
| Female | 132 | 52.4% | Graduated High School | 69 | 27.4% |
| Diverse | 2 | 0.8% | College or University | 97 | 38.5% |
| Master or Doctorate | 70 | 27.8% | |||
| Net household income (per month in EUR) | |||||
| <1,000 | 63 | 25.0% | Shopping frequency (last 30 days) | ||
| 1,000 and < 2000 | 85 | 33.7% | Not at all frequently | 25 | 9.9% |
| 2000 and < 3,000 | 53 | 21.0% | Slightly frequently | 63 | 25.0% |
| 3,000 and < 4,000 | 29 | 11.5% | Moderately frequently | 115 | 45.6% |
| 4,000 and < 5,000 | 15 | 6.0% | Very Frequently | 42 | 16.7% |
| 5,000 and above | 7 | 2.8% | Extremely Frequently | 7 | 2.8% |
| Total | 252 | 100% | 252 | 100% | |
| % | % | ||||
|---|---|---|---|---|---|
| Male | 118 | 46.8% | High School | 16 | 6.3% |
| Female | 132 | 52.4% | Graduated High School | 69 | 27.4% |
| Diverse | 2 | 0.8% | College or University | 97 | 38.5% |
| Master or Doctorate | 70 | 27.8% | |||
| <1,000 | 63 | 25.0% | |||
| 1,000 and < 2000 | 85 | 33.7% | Not at all frequently | 25 | 9.9% |
| 2000 and < 3,000 | 53 | 21.0% | Slightly frequently | 63 | 25.0% |
| 3,000 and < 4,000 | 29 | 11.5% | Moderately frequently | 115 | 45.6% |
| 4,000 and < 5,000 | 15 | 6.0% | Very Frequently | 42 | 16.7% |
| 5,000 and above | 7 | 2.8% | Extremely Frequently | 7 | 2.8% |
| Total | 252 | 100% | 252 | 100% | |
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