Table 5

Item to construct loadings

ScaleItemFactor loading
RSSARSSXARSS
UsefulnessThis scenario can improve my shopping performance0.8420.8850.920
This scenario can increase my shopping productivity0.8660.8920.882
This scenario can increase my shopping effectiveness0.8600.8860.895
EntertainmentThe shown scenario is enjoyable0.8390.8850.897
The shown scenario is pleasing0.8200.8390.884
This scenario is entertaining0.7620.8170.756
InformativenessThe shown scenario offers a good source of product information0.8630.8650.854
This scenario supplies relevant information0.7860.8880.862
This scenario is informative concerning the shown products0.8800.8170.834
IrritationThe shown scenario is annoying0.6500.7760.759
The shown scenario is frustrating0.8960.8700.841
This scenario is irritating0.6090.8570.864
Purchase IntentionI would definitely buy products in this scenario0.7740.8460.821
I would intend to purchase products in this scenario in the near future0.8300.8970.876
If it would exist today, it is likely that I would purchase products in this scenario in the near future0.8990.9130.926
I would expect to purchase products in this scenario in the near future if it would exist today0.8680.8730.901
TrustI am confident in the application. I feel that it works wellN/A0.8070.855
The application seems very reliableN/A0.7880.840
I feel safe that when I rely on the application, I get the right informationN/A0.7740.835

Note(s): RSS (Regular Shopping Scenario), ARSS (Augmented Reality Shopping Scenario), XARSS (Augmented Reality Shopping Scenario with Explainable Artificial Intelligence)

or Create an Account

Close subscription notice
Close access options