Table 6 Construct reliability and...

Table 6

Construct reliability and validity

Constructs	α	CR	AVE	1	2	3	4	5	6
RSS
1. Purchase Intention	0.907	0.908	0.712	0.844
2. Usefulness	0.891	0.892	0.733	0.623	0.856
3. Entertainment	0.844	0.849	0.652	0.651	0.792	0.808
4. Informativeness	0.881	0.881	0.712	0.574	0.745	0.679	0.844
5. Irritation	0.773	0.768	0.532	−0.453	−0.434	−0.505	−0.449	0.729
ARSS
1. Purchase Intention	0.934	0.934	0.779	0.883
2. Usefulness	0.917	0.918	0.788	0.768	0.888
3. Entertainment	0.884	0.884	0.718	0.719	0.794	0.847
4. Informativeness	0.891	0.892	0.735	0.640	0.743	0.695	0.857
5. Irritation	0.873	0.874	0.698	−0.617	−0.681	−0.674	−0.588	0.835
6. Trust	0.833	0.833	0.624	0.741	0.758	0.786	0.759	−0.670	0.790
XARSS
1. Purchase Intention	0.933	0.933	0.778	0.882
2. Usefulness	0.926	0.927	0.808	0.856	0.899
3. Entertainment	0.883	0.884	0.719	0.811	0.837	0.848
4. Informativeness	0.886	0.887	0.723	0.772	0.830	0.763	0.850
5. Irritation	0.863	0.862	0.677	−0.697	−0.742	−0.829	−0.692	0.823
6. Trust	0.881	0.881	0.711	0.778	0.793	0.793	0.771	−0.671	0.843

Constructs	α	CR	AVE	1	2	3	4	5	6
RSS
1. Purchase Intention	0.907	0.908	0.712	0.844
2. Usefulness	0.891	0.892	0.733	0.623	0.856
3. Entertainment	0.844	0.849	0.652	0.651	0.792	0.808
4. Informativeness	0.881	0.881	0.712	0.574	0.745	0.679	0.844
5. Irritation	0.773	0.768	0.532	−0.453	−0.434	−0.505	−0.449	0.729
ARSS
1. Purchase Intention	0.934	0.934	0.779	0.883
2. Usefulness	0.917	0.918	0.788	0.768	0.888
3. Entertainment	0.884	0.884	0.718	0.719	0.794	0.847
4. Informativeness	0.891	0.892	0.735	0.640	0.743	0.695	0.857
5. Irritation	0.873	0.874	0.698	−0.617	−0.681	−0.674	−0.588	0.835
6. Trust	0.833	0.833	0.624	0.741	0.758	0.786	0.759	−0.670	0.790
XARSS
1. Purchase Intention	0.933	0.933	0.778	0.882
2. Usefulness	0.926	0.927	0.808	0.856	0.899
3. Entertainment	0.883	0.884	0.719	0.811	0.837	0.848
4. Informativeness	0.886	0.887	0.723	0.772	0.830	0.763	0.850
5. Irritation	0.863	0.862	0.677	−0.697	−0.742	−0.829	−0.692	0.823
6. Trust	0.881	0.881	0.711	0.778	0.793	0.793	0.771	−0.671	0.843

Note(s): α (Cronbach's alpha), CR (Composite reliability), AVE (Average Variance Extracted), RSS (Regular Shopping Scenario), ARSS (Augmented Reality Shopping Scenario), XARSS (Augmented Reality Shopping Scenario with Explainable Artificial Intelligence). Figures on the diagonal represent the square root of the average variance extracted of the corresponding factor

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