Table 7 rmANOVA and paired sample t...

Table 7

rmANOVA and paired sample t-test

Construct	Scenario	Mean	Std. Dev.	df/error	F^/t^*	Sig
Usefulness^*	RSS	2.7977	0.85479	1.462/367.057	31.252	<0.001
	ARSS	3.2023	0.96053
	XARSS	3.3292	1.04976
Entertainment^*	RSS	2.8172	0.81981	1.750/439.214	18.635	<0.001
	ARSS	3.0964	0.91896
	XARSS	3.1678	0.94932
Informativeness^*	RSS	2.9206	0.91520	1.740/436.649	61.891	<0.001
	ARSS	3.3506	0.91306
	XARSS	3.6655	0.84507
Irritation^*	RSS	2.2260	0.84444	1.671/419.324	8.824	<0.001
	ARSS	2.4826	1.00393
	XARSS	2.4588	1.04002
Purchase Intention^*	RSS	3.1637	0.86789	1.448/363.442	1.431	0.240
	ARSS	3.0595	0.92332
	XARSS	3.1200	0.98278
Trust^**	ARSS	3.1164	0.82783	251	−1.210	0.228
Trust^**	XARSS	3.1627	0.88032	251	−1.210	0.228

Construct	Scenario	Mean	Std. Dev.	df/error	F^/t^*	Sig
Usefulness^*	RSS	2.7977	0.85479	1.462/367.057	31.252	<0.001
	ARSS	3.2023	0.96053
	XARSS	3.3292	1.04976
Entertainment^*	RSS	2.8172	0.81981	1.750/439.214	18.635	<0.001
	ARSS	3.0964	0.91896
	XARSS	3.1678	0.94932
Informativeness^*	RSS	2.9206	0.91520	1.740/436.649	61.891	<0.001
	ARSS	3.3506	0.91306
	XARSS	3.6655	0.84507
Irritation^*	RSS	2.2260	0.84444	1.671/419.324	8.824	<0.001
	ARSS	2.4826	1.00393
	XARSS	2.4588	1.04002
Purchase Intention^*	RSS	3.1637	0.86789	1.448/363.442	1.431	0.240
	ARSS	3.0595	0.92332
	XARSS	3.1200	0.98278
Trust^**	ARSS	3.1164	0.82783	251	−1.210	0.228
Trust^**	XARSS	3.1627	0.88032	251	−1.210	0.228

Note(s): rmAnova with Greenhouse-Geisser correction, significance level is 0.05; ^*(rmANOVA), ^**(paired sample t-test), RSS (Regular Shopping Scenario), ARSS (Augmented Reality Shopping Scenario), XARSS (Augmented Reality Shopping Scenario with Explainable Artificial Intelligence)

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