Table 8 Bonferroni-adjusted post-hoc...

Table 8

Bonferroni-adjusted post-hoc tests and effect sizes

Construct	Scenario	MD	SE	Sig	Cohen's d
Usefulness	RSS – ARSS	−0.405	0.077	<0.001	−0.445
	RSS – XARSS	−0.532	0.083	<0.001	−0.555
	ARSS – XARSS	−0.127	0.045	0.015	−0.126
Entertainment	RSS – ARSS	−0.279	0.063	<0.001	−0.321
	RSS – XARSS	−0.351	0.068	<0.001	−0.395
	ARSS – XARSS	−0.071	0.048	0.424	N/A
Informativeness	RSS – ARSS	−0.430	0.071	<0.001	−0.470
	RSS – XARSS	−0.745	0.075	<0.001	−0.389
	ARSS – XARSS	−0.315	0.053	<0.001	−0.358
Irritation	RSS – ARSS	−0.257	0.073	0.002	−0.277
	RSS – XARSS	−0.233	0.076	0.007	−0.246
	ARSS – XARSS	0.024	0.050	1.000	N/A

Construct	Scenario	MD	SE	Sig	Cohen's d
Usefulness	RSS – ARSS	−0.405	0.077	<0.001	−0.445
	RSS – XARSS	−0.532	0.083	<0.001	−0.555
	ARSS – XARSS	−0.127	0.045	0.015	−0.126
Entertainment	RSS – ARSS	−0.279	0.063	<0.001	−0.321
	RSS – XARSS	−0.351	0.068	<0.001	−0.395
	ARSS – XARSS	−0.071	0.048	0.424	N/A
Informativeness	RSS – ARSS	−0.430	0.071	<0.001	−0.470
	RSS – XARSS	−0.745	0.075	<0.001	−0.389
	ARSS – XARSS	−0.315	0.053	<0.001	−0.358
Irritation	RSS – ARSS	−0.257	0.073	0.002	−0.277
	RSS – XARSS	−0.233	0.076	0.007	−0.246
	ARSS – XARSS	0.024	0.050	1.000	N/A

Note(s): Significance level is 0.05, significance values adjusted for multiple comparisons (Bonferroni); MD (Mean Difference), SE (Standard Error) RSS (Regular Shopping Scenario), ARSS (Augmented Reality Shopping Scenario), XARSS (Augmented Reality Shopping Scenario with explainable Artificial Intelligence)

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