Table 9 Qualitative results (open...

Table 9

Qualitative results (open question review)

Q	S	No.M	Code	No.M	Example statement
Q1	Yes	109	Product Information	50	“Yes, like the detailed nutritional information, calories, etc. ….”
			Price Comparison	32	“Comparison with other stores for price”
			Personalization	14	“Customizability of the app, change appearance, sizes of the UI elements”
	No	131	All fine	126	“No, I don't miss any features”
	No	131	Overloaded	8	“No, it's already quite overloaded with information.”
Q2	Yes	141	App Design	63	“The design of the tiles that pop up around the product could be improved”
			Missing Features	31	“Calculator for food waste reduction”
			App Functionality	26	“Internet connection in some malls is very bad”
	No	90	N/A	N/A	N/A
Q3	Yes	124	Less need to touch	49	“Yes, because you don´t need to touch everything”
			Less need to interact	37	“Yes, because I do not need to talk to the shop assistant”
			Effective Shopping	25	“Yes, because then my shopping would be faster”
	No	106	No Benefit	73	“No, because I still have to go to the store”
	No	106	Time Waste	16	“No, even worse because I would stay in the shop for longer”
Q4	Yes	95	Information	44	“Yes, because I can get more Information easily”
			Fun	19	“Yes, fun to use”
			Faster	8	“Yes, it makes shopping faster”
	No	117	Don't need this	34	“No because in-store I get enough information”
			Online Shopper	21	“No, Online shopping would still be easier”
			Time Waste	16	“No, it would take too much time while using the application”
Q5	Yes	191	Get Information	40	“Yes, because it shows what I want to know about the product”
			Ease of Use	29	“Yes, they were clear and easy to understand”
			Recommendations	10	“I find the explanations helpful because they make the recommendations lucid for me”
	No	38	Unnecessary	10	“I do not really want to see what my friends think about a specific product”
	No	38	Overloaded	7	“It's too much information”
Q6	N/A		Electronics	108	“Probably electronics because it's not always easy to find the relevant information for these products”
			Groceries	72	“Grocery. I like to check the ingredients. Sometime I have to look up E-numbers ….”
			Clothing	38	“I guess I would most likely use that app for shopping clothing (shoes) in order to check for the sizes and measurements”
			Would not use it	31	“I would not use this application”
			All Scenarios	18	“In all retail shopping situations”
			Luxury	13	“I would use it for more expensive products and for products which I buy not very often”
			Books	6	“Books, seeing my friends and other peoples recommendations”

Q	S	No.M	Code	No.M	Example statement
Q1	Yes	109	Product Information	50	“Yes, like the detailed nutritional information, calories, etc. ….”
			Price Comparison	32	“Comparison with other stores for price”
			Personalization	14	“Customizability of the app, change appearance, sizes of the UI elements”
	No	131	All fine	126	“No, I don't miss any features”
	No	131	Overloaded	8	“No, it's already quite overloaded with information.”
Q2	Yes	141	App Design	63	“The design of the tiles that pop up around the product could be improved”
			Missing Features	31	“Calculator for food waste reduction”
			App Functionality	26	“Internet connection in some malls is very bad”
	No	90	N/A	N/A	N/A
Q3	Yes	124	Less need to touch	49	“Yes, because you don´t need to touch everything”
			Less need to interact	37	“Yes, because I do not need to talk to the shop assistant”
			Effective Shopping	25	“Yes, because then my shopping would be faster”
	No	106	No Benefit	73	“No, because I still have to go to the store”
	No	106	Time Waste	16	“No, even worse because I would stay in the shop for longer”
Q4	Yes	95	Information	44	“Yes, because I can get more Information easily”
			Fun	19	“Yes, fun to use”
			Faster	8	“Yes, it makes shopping faster”
	No	117	Don't need this	34	“No because in-store I get enough information”
			Online Shopper	21	“No, Online shopping would still be easier”
			Time Waste	16	“No, it would take too much time while using the application”
Q5	Yes	191	Get Information	40	“Yes, because it shows what I want to know about the product”
			Ease of Use	29	“Yes, they were clear and easy to understand”
			Recommendations	10	“I find the explanations helpful because they make the recommendations lucid for me”
	No	38	Unnecessary	10	“I do not really want to see what my friends think about a specific product”
	No	38	Overloaded	7	“It's too much information”
Q6	N/A		Electronics	108	“Probably electronics because it's not always easy to find the relevant information for these products”
			Groceries	72	“Grocery. I like to check the ingredients. Sometime I have to look up E-numbers ….”
			Clothing	38	“I guess I would most likely use that app for shopping clothing (shoes) in order to check for the sizes and measurements”
			Would not use it	31	“I would not use this application”
			All Scenarios	18	“In all retail shopping situations”
			Luxury	13	“I would use it for more expensive products and for products which I buy not very often”
			Books	6	“Books, seeing my friends and other peoples recommendations”

Note(s): Q (Question), S (Sentiment), No. M (Number of Mentions); Q1. Looking at the presented application, are there features you are missing?; Q2. Do you see any issues or room for improvement when using this app? If yes, could you give examples?; Q3. Would this application help to make your shopping trip more secure during COVID19? If yes, why and if no, why not?; Q4. Would this application motivate you to shop in-store? If yes, why and if no, why not?; Q5. Did you find the explanations given by the application helpful? If yes, why and if no, why not?; Q6. In which shopping scenario (grocery/electronics/luxury/clothing/etc.) would you most likely use such an application?

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