Reliability analysis
| Cronbach’s alpha | Composite reliability | AVE | |
|---|---|---|---|
| Performance Expectancy (PE) | 0.912 | 0.938 | 0.792 |
| Effort Expectancy (EE) | 0.909 | 0.936 | 0.785 |
| Social Influence (SI) | 0.926 | 0.953 | 0.871 |
| Credibility (CR) | 0.907 | 0.935 | 0.782 |
| Service Smartness (SS) | 0.913 | 0.958 | 0.920 |
| Habit (HB) | 0.897 | 0.936 | 0.829 |
| Behavior Intention (BI) | 0.899 | 0.937 | 0.833 |
| Use Behavior (UB) | 0.896 | 0.935 | 0.827 |
| Cronbach’s alpha | Composite reliability | AVE | |
|---|---|---|---|
| Performance Expectancy (PE) | 0.912 | 0.938 | 0.792 |
| Effort Expectancy (EE) | 0.909 | 0.936 | 0.785 |
| Social Influence (SI) | 0.926 | 0.953 | 0.871 |
| Credibility (CR) | 0.907 | 0.935 | 0.782 |
| Service Smartness (SS) | 0.913 | 0.958 | 0.920 |
| Habit (HB) | 0.897 | 0.936 | 0.829 |
| Behavior Intention (BI) | 0.899 | 0.937 | 0.833 |
| Use Behavior (UB) | 0.896 | 0.935 | 0.827 |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.